Explore AI Summary

Best B2B data providers in 2026 (8 tested in 4 regions)

The best B2B data providers in 2026 depend on how you reach people: Scalelist for work emails plus mobile numbers in every region, Apollo.io for data and sequencing in one seat, Findymail, Hunter or Icypeas for email-only prospecting, and ZoomInfo or Cognism for enterprise contracts. Here is how 12 of them compare.

Eight of these B2B data providers went through our own benchmark on the same founder lists in North America, EMEA, APAC and Latin America: Scalelist, Apollo.io, Findymail, Hunter, Icypeas, LeadMagic, People Data Labs and Prospeo. The other four (Cognism, Lusha, UpLead and ZoomInfo) were not tested, so we describe them only from their own pricing and product pages.

Disclosure: Scalelist publishes this page and ran the benchmark, so we also say where Scalelist is not the right pick.

B2B data providers compared at a glance

The table below compares all 12 providers on the fields that change what you pay: who each one suits, the cheapest monthly price, whether it sells mobile numbers and whether it charges when it finds nothing. Prices are list prices billed monthly, read on each vendor’s pricing page on 27 September 2026.

Provider	Best for	Entry price (billed monthly)	Mobile numbers	Charged on a miss
Scalelist (tested)	Emails and mobiles in every region	29 USD for 500 credits	Yes, 20 credits each	No
Apollo.io (tested)	Data, sequences and a dialer in one seat	65 USD per seat, 2,500 credits	Yes, 8 credits each	No, for Apollo’s own data
Findymail (tested)	Verified emails, some non-EU phones	49 USD for 1,000 credits	Yes, 10 credits, none in the EU	No
Hunter (tested)	Emails plus built-in sequences	49 USD for 2,000 credits	Not sold	No
Icypeas (tested)	Email finding on a small budget	19 USD + VAT for 1,000 credits	Not sold	No
LeadMagic (tested)	API teams, US mobiles	99 USD for 5,000 credits	Yes, 5 credits each	No
People Data Labs (tested)	Developers enriching records	98 USD for 350 credits	In the record, per match	No
Prospeo (tested)	Searchable database, low credit price	49 USD per user, 2,000 credits	Yes, 10 credits each	No
Cognism	Europe and Do Not Call screening	Not published (5 seats)	Yes, per revealed contact	Not published
Lusha	Self-serve reps	49.90 USD for 400 credits	Yes, 5 credits each	Partly
UpLead	Email and mobile in one credit	99 USD for 170 credits	Yes, in the same credit	Only on Valid or accept-all emails
ZoomInfo	Enterprise platform with intent data	Not published (annual quote)	Yes, on paid plans	Not published

Comparison table of 12 B2B data providers with entry price, mobile number cost in credits and whether a miss is charged, 8 marked as tested in 4 regions — Most self-serve tools no longer charge for a miss; the big differences are the credit price of a mobile and whether one is sold at all.

What is the best B2B data provider?

The best B2B data provider is the one that finds the contact field you use, in the regions you sell to, at a price that fits your volume. For calling teams that means phone numbers, and Scalelist found the most in every region of our test. For email-only teams, Findymail came closest on coverage, and Hunter and Icypeas cost less per email.

Enterprise buyers who want intent data and one platform for a large team usually shortlist ZoomInfo or Cognism, which sell on quoted contracts. If you are unsure what the category covers, start with our short guide to what B2B data is, then come back to the shortlist.

How we picked and tested these providers

We picked providers that sell contact data a sales team can use today: work emails, phone numbers or both, through an app, an extension or an API. Each entry has the same seven fields in the same order (what it is, pricing, mobile numbers, charged on a miss, our test, best for, where it falls short). Here is where they come from:

Pricing, mobiles and misses: entry price, what a mobile costs in credits and whether you pay when nothing is found, from the vendor’s own pages.
Our test: the share of each regional list where the tool found an email and a phone number, or “not in our benchmark”.
Fit and limits: the team it suits and where it falls short, including ours. Unknowns are marked “not published”.

What our 4-region test measured

How we tested: we ran the same list of founders per region through 8 providers (Scalelist, Apollo.io, Findymail, Hunter, Icypeas, LeadMagic, People Data Labs and Prospeo) in North America, EMEA, APAC and Latin America. For each provider we counted the share of the list where it returned a work email and the share where it returned a phone number. Every provider in a region got the identical list. The Latin America list was 100 founders and CEOs, 78 of them in Brazil, and Apollo.io was not run on it. We did not send the emails or call the numbers. The full method, raw data and per-region tables are on our B2B data provider comparison.

Read these numbers for what they are: coverage (a result was found), not verified accuracy, from our own test rather than an independent study. The lists are founders, so a list of IT managers may behave differently.

Grouped bar chart of B2B data providers: phone numbers found by Scalelist vs the next best tool, 87% vs 75% North America, 73% vs 63% EMEA, 75% vs 44% APAC, 85% vs 24% LATAM — The gap between the top two tools on phones is 10 to 12 points in EMEA and North America, and 61 points in Latin America.

Phone coverage is where the tools split. The runner-up changed by region: Prospeo in North America, APAC and Latin America, Apollo.io in EMEA.

Bar chart of emails found by region: Scalelist 92% vs Findymail 87% in North America, 89% vs 85% EMEA, 76% vs 75% APAC, 86% vs 86% Latin America — On email the top two are close everywhere, so for email-only teams price and verification matter more than coverage.

Email coverage was closer. Findymail came within 1 to 5 points of Scalelist in North America, EMEA and APAC and tied it at 86% in Latin America.

Regional benchmark results and the full study

Scalelist found an email for 76% to 92% of each regional list and a phone number for 73% to 87%. Apollo.io, the most common shortlist alternative, found a phone number for 50% of the North America list, 63% in EMEA and 8% in APAC.

Region	Scalelist email found	Scalelist phone found	Apollo.io phone found
North America	92%	87%	50%
EMEA	89%	73%	63%
APAC	76%	75%	8%
Latin America	86%	85%	not tested

These are found rates, not verified accuracy. Our 2026 B2B data accuracy study sets out every provider’s result by region, the limits of the test, and how to run the same check on your own contacts.

The 8 B2B data providers we tested in 4 regions

Scalelist is listed first as the publisher; the rest follow in alphabetical order, so the order is not a ranking.

Only the first eight went through our test; Cognism, Lusha, UpLead and ZoomInfo are described from their own pages.

Scalelist

What it is: Scalelist is an AI Lead Finder. You describe the people you want in one sentence, see how many match before you spend a credit, then get them with verified work emails and mobile numbers. You can also enrich a list you already have.
Pricing: Credits, from 29 USD a month for 500 credits to 649 USD for 20,000, with custom plans above that. No seats and no annual contract. New accounts get 20 free credits, no credit card required.
Mobile numbers: Yes, 20 credits per mobile found: about 1.16 USD on the 500-credit plan and 0.65 USD on the 20,000-credit plan.
Charged on a miss: No. 1 credit per email found (labeled Valid or Risky), 20 per mobile found, nothing when nothing is found.
Our test: Emails found for 92% (North America), 89% (EMEA), 76% (APAC) and 86% (Latin America). Phone numbers found for 87%, 73%, 75% and 85%.
Best for: Teams that call as much as they email, in more than one region.
Where it falls short: Not the cheapest per email or per phone credit (see Hunter, Icypeas, LeadMagic and Prospeo below). No sequencer, dialer or intent data. HubSpot is the only native CRM; other CRMs connect through Zapier or the API.
Read next: Scalelist plans and credits · how the Lead Finder works

Apollo.io

What it is: Apollo.io is an all-in-one sales platform: a B2B contact database plus sequences, a dialer and deal tools, sold per seat with a credit allowance.
Pricing: Free plan with 75 credits per seat a month. Basic is 65 USD per seat a month billed monthly (2,500 credits) or 49 USD billed yearly. The Organization plan is annual only, with a 3-seat minimum.
Mobile numbers: Yes, 8 credits per phone number versus 1 per email. Apollo does not refund credits for mobile numbers.
Charged on a miss: No for Apollo’s own data: “You aren’t charged if a source can’t find any data.” Its enrichment through connected third-party sources can charge for unverified results.
Our test: Emails found for 77% (North America), 77% (EMEA) and 74% (APAC). Phones found for 50%, 63% and 8%. Not tested in Latin America.
Best for: SMB and mid-market teams that want data, sequencing and a dialer in one per-seat tool.
Where it falls short: Phone coverage fell to 8% on our APAC list, and seats add up as the team grows.
Read next: Apollo pricing, plan by plan · Scalelist vs Apollo.io

Findymail

What it is: Findymail is an email and phone finder with built-in verification, an AI lead finder and CRM enrichment, aimed at outbound teams and agencies.
Pricing: Credits, from 49 USD a month for 1,000 finder credits plus 1,000 verifier credits (41 USD a month billed yearly). No free plan; the trial is 10 credits.
Mobile numbers: Yes, 10 credits per phone. Findymail states that it does not provide phone numbers for contacts in the European Union.
Charged on a miss: No: “No charge if we can’t find it.”
Our test: Emails found for 87%, 85%, 75% and 86%, the closest to Scalelist on email in every region. Phones found for 32% in North America, 12% in EMEA and 7% in Latin America, and none were returned in APAC.
Best for: Email-first teams that want verified emails and an occasional non-EU phone number from one credit pool.
Where it falls short: Phone numbers outside North America. Its own EU policy and our test point the same way.
Read next: Findymail pricing explained · Scalelist vs Findymail

Hunter

What it is: Hunter is an email finder, email verifier and cold email sequencing platform for teams that prospect by email.
Pricing: Free plan with 50 credits a month. Starter is 49 USD a month for 2,000 credits, or 34 USD a month billed yearly. Unlimited team members on every plan.
Mobile numbers: Not sold. Hunter has no mobile or direct dial product.
Charged on a miss: No: “If the email address can’t be found, it’s free.” Verifying an email you already have costs 0.5 credit whatever the result.
Our test: Emails found for 57% (North America), 67% (EMEA), 41% (APAC) and 39% (Latin America). No phone product to test.
Best for: Email-only teams that want verified emails and built-in sequences at a low entry price.
Where it falls short: No phones, and email coverage dropped to about 40% on our APAC and Latin America lists.
Read next: Hunter pricing and credits · Scalelist vs Hunter

Icypeas

What it is: Icypeas is a low-cost email finder and verifier with catch-all verification, domain search and people and company search.
Pricing: From 19 USD plus VAT a month for 1,000 credits, or 190 USD plus VAT a year for 12,000. Credits never expire, even if you cancel.
Mobile numbers: Not sold. The pricing page lists a phone finder as “Coming soon”.
Charged on a miss: No: “1 credit per found email”. Verification costs 0.1 credit per tested email.
Our test: Emails found for 76%, 65%, 45% and 72%. No phone product to test.
Best for: Email-only prospecting on a small budget, with credits that never expire.
Where it falls short: No phones yet, prices exclude VAT, and email coverage fell to 45% on our APAC list.
Read next: Scalelist vs Icypeas

LeadMagic

What it is: LeadMagic is a pay-per-result enrichment API and app: email finder, mobile finder, email validation, and people, company and job search.
Pricing: Credits, from 99 USD a month for 5,000 credits (83 USD a month billed yearly). No free plan or free credits, and no annual contract.
Mobile numbers: Yes, 5 credits per valid mobile. LeadMagic describes its mobile coverage as strongest in the United States.
Charged on a miss: No: “Zero charge on failed matches.”
Our test: Emails found for 46%, 58%, 40% and 62%. Phones found for 64% in North America, 8% in EMEA, 16% in APAC and 7% in Latin America.
Best for: Developers and GTM teams that want a low price per credit for emails and US mobile numbers.
Where it falls short: Phone coverage outside North America stayed at 16% or below in our test.
Read next: Scalelist vs LeadMagic

People Data Labs

What it is: People Data Labs (PDL) is a developer-first person and company data provider, sold through APIs, bulk data licenses and CSV enrichment.
Pricing: Free plan with up to 100 credits a month, with emails and phones hidden. Pro starts at 98 USD a month for 350 credits, or 940 USD a year. Enterprise is custom, on annual contracts.
Mobile numbers: Yes, as a mobile phone field inside the person record on paid plans. You pay per matched record, not per phone.
Charged on a miss: No: “We charge per match.” A lookup with no match costs nothing.
Our test: Emails found for 54%, 51%, 47% and 62%. Phones found for 48%, 17%, 13% and 4%.
Best for: Developers and data teams that build enrichment into their own product or data pipeline.
Where it falls short: Its pricing page describes APIs and data files, not a prospecting app for reps, and phone coverage outside North America was 17% or below in our test.
Read next: what a people data API returns

Prospeo

What it is: Prospeo is a B2B contact database and enrichment tool (search, CSV, CRM and API enrichment, a Chrome extension) that returns verified work emails and mobile numbers.
Pricing: Free plan with 100 credits a month. Starter is 49 USD per user a month for 2,000 credits, or 37 USD per user a month billed yearly.
Mobile numbers: Yes, 10 credits per mobile, email included.
Charged on a miss: No: an export costs “0 if no email is found”.
Our test: Phones found for 75% in North America, 39% in EMEA, 44% in APAC and 24% in Latin America, second to Scalelist in three regions. Emails found for 42%, 39%, 38% and 33%, the lowest of the 8 in every region.
Best for: Teams that want a searchable database with mobiles at a low price per credit and do not mind paying per user.
Where it falls short: Unused credits expire at each renewal, credits are per user, and email coverage trailed the other tools.
Read next: Prospeo pricing and credits · Scalelist vs Prospeo

4 more B2B data vendors, from their published facts

These four were not in our benchmark. Everything below comes from each vendor’s own pricing, product and help pages.

Cognism

What it is: Cognism is a B2B sales intelligence platform that sells contact data, including phone-verified mobile numbers, through quote-only Standard and Pro packages.
Pricing: Not published. Both packages go through sales and include 5 seats, and each seat comes with a credit allocation.
Mobile numbers: Yes, inside 1 credit per revealed contact. Phone-verified mobiles and on-demand mobile verification are Pro features.
Charged on a miss: Not published. A credit is used “each time a contact record is revealed”.
Our test: Not in our benchmark.
Best for: Teams selling into Europe and other markets with Do Not Call rules. Cognism screens phones against registries including the UK TPS, the US, Australia, Germany and France.
Where it falls short: No public prices and no single-seat plan. Intent data is a Pro feature.
Read next: Cognism pricing · Scalelist vs Cognism

Lusha

What it is: Lusha is a self-serve B2B contact data platform (web app, browser extension and API) for individual reps and small teams.
Pricing: Free plan with 40 credits a month. Starter is 49.90 USD a month for 400 credits, or 37.45 USD a month billed yearly (4,800 credits a year).
Mobile numbers: Yes, 5 credits per phone number versus 1 per email, so 400 credits reveal about 80 phone numbers.
Charged on a miss: Partly. CSV rows with no match are free, but each API request costs at least 1 credit even when nothing comes back.
Our test: Not in our benchmark.
Best for: Individual reps who want month-to-month access to emails and direct dials from a browser extension.
Where it falls short: Small monthly credit pools, unused annual credits reset each cycle, and teams above 5 users must go through sales.
Read next: Lusha pricing · Scalelist vs Lusha

UpLead

What it is: UpLead is a B2B contact database that sells verified emails and mobile direct dials on monthly credit plans, where one credit reveals one contact.
Pricing: 99 USD a month for 170 credits (Essentials, 1 user) or 199 USD for 400 (Plus). The free trial is 5 credits. The Professional plan is annual only.
Mobile numbers: Yes, included in the same credit as the email.
Charged on a miss: Its API deducts a credit only when the email comes back Valid or accept-all.
Our test: Not in our benchmark.
Best for: Small teams that want the email and the mobile in one credit, month to month.
Where it falls short: About 0.58 USD per contact on Essentials, 1 user on the monthly plans, and intent data and full API access only on the annual plan.
Read next: UpLead pricing · Scalelist vs UpLead

ZoomInfo

What it is: ZoomInfo is an enterprise go-to-market data platform (contacts, companies and intent) sold on custom-quoted annual contracts, with a free ZoomInfo Lite tier.
Pricing: Not published. Paid plans are annual, with a minimum number of seats. Vendr, a software-buying platform, reports a median buyer price of 33,500 USD across 1,573 purchases.
Mobile numbers: Yes, on paid plans, which include “direct dials, mobile numbers, org chart data”. Price per mobile: not published.
Charged on a miss: Not published. One credit is charged per exported record.
Our test: Not in our benchmark.
Best for: Larger sales and marketing teams that want one data, intent and engagement platform and can sign an annual contract.
Where it falls short: No public price, monthly credits cannot be rolled over, and ZoomInfo’s own pricing article warns that renewal pricing can increase.
Read next: ZoomInfo pricing, the real cost · Scalelist vs ZoomInfo

Why Scalelist fits teams that call and email

Scalelist fits teams whose reps pick up the phone: the mobile number is the product, it is charged only when found, and we measured it in 4 regions. Here is the case, and where it stops.

The mobile number is the product

A mobile costs 20 credits, charged only when one is found, and every email comes back labeled Valid or Risky. In our test Scalelist found phones for 75% of the APAC list, where Apollo.io found 8%.

You describe the audience, for example “VPs of Sales at US logistics companies with 50 to 500 employees”. Scalelist shows what it understood and how many people match, for free, before you spend a credit. Then you export to CSV, push to HubSpot or send to lemlist, Instantly or Smartlead.

Already have names? The Mobile Finder adds mobiles to a CSV, and our guide to what good B2B contact data looks like shows which fields to insist on.

Where Scalelist is not the best choice

Email-only volume: Icypeas (1.9 cents per credit before VAT) and Hunter (2.45 cents) cost less than half of Scalelist’s 5.8 cents per email on their cheapest monthly plans.
Price per phone credit: LeadMagic (about 0.10 USD), Apollo.io (0.21), Prospeo (0.25), Findymail (0.49) and Lusha (0.62) charge less per number than Scalelist’s 0.65 to 1.16 USD. If you only call North America and budget comes first, Prospeo found 75% there in our test.
One tool for everything: Scalelist has no sequencer, dialer or intent data. Apollo.io bundles a sequencer and dialer; ZoomInfo and Cognism sell intent.
Procurement requirements: Scalelist operates under the GDPR and Singapore’s PDPA, with a Data Processing Agreement, Standard Contractual Clauses and a published sub-processor list. If your security team needs a specific certification, check our Trust Center first.

Describe the people you sell to in one sentence and see how many have a mobile number before you spend a credit.

Describe your buyer in one sentence

How to choose a B2B data provider

Choose a B2B data provider by starting from the channel you use, then testing coverage on your own contacts in your own regions. Five steps settle it:

Decision tree for choosing among B2B data providers: call and email, email only, one tool per seat, or an enterprise contract, with the tools that fit each — Start from the channel your team uses; the right provider for callers is rarely the cheapest one for email-only teams.

Start with the field you need. Email-led teams need a verified email and its status. Calling teams need a mobile, and most tools cover mobiles far less well than emails.
Test 100 of your own contacts. Run the same list through two or three tools and count what comes back and what bounces. Our provider test method shows how to score it.
Check the regions you sell to. Most tools are strongest in North America. Our per-region results show how fast phone coverage drops elsewhere.
Price the result, not the credit. Seats, credits per mobile, charges on a miss and expiring credits change the real cost. See what B2B data costs per email and per mobile and credits vs seats.
Read the contract before the feature list. Annual terms, seat minimums and credits that reset at renewal matter more than a demo.

Weighing a pre-built list instead of a provider? Our guide to building or buying a B2B contact database compares the two.

FAQ

What is a B2B data provider?

A B2B data provider sells or finds contact and company information for business buyers: work emails, phone numbers, job titles, company size and industry. Sales teams use it to build prospect lists and to fill gaps in CRM records. Some sell access to a database, some find and verify details on demand, and some sell raw data through an API.

Which B2B data provider finds the most phone numbers?

In our own 4-region test, Scalelist found phone numbers for 87% of the North America list, 73% in EMEA, 75% in APAC and 85% in Latin America, the highest in every region. The runner-up was Prospeo in three regions and Apollo.io in EMEA. It is our own test, so confirm it on 100 of your own contacts.

How much do B2B data providers cost?

Entry prices range from 19 USD a month (Icypeas, emails only) to quote-only annual contracts (ZoomInfo, Cognism). Most self-serve tools start between 29 and 99 USD a month. What changes the real cost is the credit price of a mobile number, per-seat fees, whether a miss is charged and whether unused credits expire.

What is the difference between a B2B data provider and a B2B data list provider?

A B2B data list provider sells a pre-built list, usually a one-time file that starts to go stale the day you buy it. A B2B data provider lets you search, find and enrich contacts when you need them. Scalelist finds and verifies contact details on demand rather than serving a pre-compiled list.

Is it legal to use data from B2B data providers?

Usually yes, for legitimate business outreach, but the rules depend on where your contacts are. The GDPR applies to people in the EU and UK, and US calls fall under the TCPA and Do Not Call rules. Check how each vendor sources data and handles opt-outs. Our guide to B2B data and the GDPR covers the basics; it is not legal advice.

Is your B2B data provider benchmark independent?

No. Scalelist designed and ran it, on lists of founders in four regions, and published the per-region raw data. It measures whether a tool found an email or a phone number, not whether each one was correct. Treat it as a starting point and run the same test on your own contacts.

Sources

Arnaud Renoux

Co-Founder at Scalelist