Clay alternatives in 2026: 10 tools compared by the job you used Clay for

The best Clay alternatives in 2026 are Scalelist, FullEnrich, Prospeo, LeadMagic, Findymail, Apollo.io, People Data Labs, Zapier, n8n and Claude. Which one fits depends on the job you used Clay for: finding contact data, sending, building data into a product, or running workflow logic.

Every tool below gets the same seven fields, taken from its own pricing page on 27 September 2026: what it is, entry price, pricing model, mobile numbers and their cost, whether a miss is charged, who it fits and where it falls short. When a vendor does not publish something, we write “not published”.

Why people look for Clay alternatives

The usual reasons to look for Clay alternatives are how Clay bills and how much building it asks for, not a lack of data sources. Clay’s own pricing page and docs spell out the terms.

• Two meters to budget. Every paid plan is an Actions tier plus a Data Credits tier, and “Actions reset each billing cycle and don’t roll over.”
• No fixed price for a mobile. The cost of a contact depends on the providers you choose, and the per-provider price is shown only inside the product. Clay’s docs say “emails are cheap, phone numbers are expensive” and put a fully enriched record at roughly 6 to 20 Data Credits: about 0.30 to 1.00 USD at the Launch entry tier, plus Actions.
• Phones need a paid plan. The Free plan “does not include phone number enrichment.” Launch starts at 185 USD a month, or 167 USD billed yearly.
• Integrations sit on Growth. CRM auto-sync, HTTP API columns and webhooks start on Growth, at 495 USD a month billed monthly.
• Top-ups cost more. Extra Data Credits bought as a top-up carry a 30% premium.
• You build the tables. A Clay table does nothing until someone picks the providers, sets their order and wires the output to your CRM.

To be fair to Clay: it connects 150+ data providers, AI research agents and signals in one table. Seats are unlimited on every plan, Data Credits roll over up to 2x on Launch and Growth, and “If an enrichment returns no result, you’re not charged Data Credits or Actions.”

If your team uses that flexibility every week, Clay is hard to replace. This page is for teams that use less of it. Our Clay pricing breakdown shows what one contact costs on each tier.

Clay alternatives compared at a glance

The 10 Clay alternatives differ most on four things: the job they replace, the entry price, what a mobile number costs and whether you pay when nothing is found.

Tool	Best for	Entry price	Mobile numbers	Charged on a miss
Scalelist	Contact data for calls and email	29 USD/mo for 500 credits	Yes, 20 credits each	No
FullEnrich	Multi-provider enrichment of a list	29 USD/mo for 500 credits	Yes, 10 credits each	No
Prospeo	Searchable database, low-cost mobiles	49 USD/user/mo	Yes, 10 credits each	No
LeadMagic	Low-cost enrichment API	99 USD/mo for 5,000 credits	Yes, 5 credits each	No
Findymail	Email-first outbound	49 USD/mo for 1,000 credits	Yes, 10 credits each (not EU)	No
Apollo.io	Data plus sequences per seat	49 USD/seat/mo, billed yearly	Yes, 8 credits each	No, on Apollo’s own data
People Data Labs	Data inside your own product	98 USD/mo from 350 records	Inside the matched record	No
Zapier	No-code workflows	19.99 USD/mo, billed yearly	Not sold	Not applicable
n8n	Workflow logic you host	20 EUR/mo, self-host at no cost	Not sold	Not applicable
Claude	AI research in a chat	17 USD/mo, billed yearly	Not sold	Not applicable
Clay (for reference)	Custom multi-provider workflows	185 USD/mo (167 billed yearly)	Via providers, price varies	No

Which Clay alternative is best?

The best Clay alternative depends on what you used Clay for. If you used it to get emails and mobile numbers, a contact data tool replaces it directly. Scalelist finds the people from one sentence and returns verified emails and mobiles; FullEnrich runs multi-provider enrichment on a list you already have. Prospeo and LeadMagic cost less per mobile credit, and Findymail is built email-first.

If you used Clay for the logic, meaning branching, AI research per row and CRM write-back, move to a workflow tool: n8n for technical teams, Zapier for no-code builders, or Claude with MCP connectors for research in a chat. Apollo.io fits teams that want data and sequences in one per-seat tool, and People Data Labs fits teams building data into their own product.

How we picked and compared these tools

We picked the tools that Clay users shortlist for each job Clay does, then checked each one against the same criteria on its own website.

• The job it replaces: contact data, data plus sending, a data API, or workflow logic.
• Published price: the cheapest paid plan, with both billing options where the page shows them.
• Pricing model: credits, seats, tasks or executions, and whether monthly billing is allowed.
• Mobile numbers: sold or not, and what one costs in credits and in dollars at the entry plan.
• Misses: whether a lookup that finds nothing costs you anything, in the vendor’s own words.
• Evidence: coverage numbers only from our own published benchmark, and only for the six tools here that were in it. Vendor claims are labeled as claims.
• Date: every pricing page was rendered in a US-locale browser on 27 September 2026. Prices change, so check before you sign.

Shopping for a contact database rather than tools like Clay? Our ZoomInfo competitors comparison, the RocketReach alternatives list and our Lusha alternatives for reps who call cover that side of the market.

The 10 best Clay alternatives in 2026

The tools are grouped by the job they take over from Clay: contact data first (Scalelist, FullEnrich, Prospeo, LeadMagic, Findymail), then data plus sending (Apollo.io), data for developers (People Data Labs) and workflow logic (Zapier, n8n, Claude).

1. Scalelist

• What it is: Scalelist is an AI Lead Finder. You describe the people you want in one sentence, see how many match for free, then get them with verified work emails and mobile numbers.
• Entry price: 29 USD a month for 500 credits (Scaler 500), or 290 USD a year. Plans go up to 649 USD a month for 20,000 credits, with custom plans above that (Scalelist pricing).
• Pricing model: Credits, with no seats and no annual contract. 1 credit per lead found, 1 per email found, 20 per mobile found. Unused credits roll over up to 2x the monthly allocation while you stay subscribed.
• Mobile numbers: Yes, 20 credits per mobile found: about 1.16 USD on the 500-credit plan, 0.80 USD at 5,000 credits and 0.65 USD at 20,000. In our benchmark, Scalelist found a phone number for 87% of the North America list.
• Charged on a miss: No. Nothing is charged when nothing is found, and every email comes back labeled Valid or Risky.
• Best for: Teams that used Clay mainly to get emails and mobile numbers, and would rather describe the audience than build a table.
• Where it falls short: No workflow builder, branching logic or AI research column. Not the cheapest per mobile credit (see LeadMagic, Apollo.io and Prospeo). HubSpot is the only native CRM; Salesforce and others connect through Zapier or the API.
• Read next: Scalelist vs Clay, side by side

2. FullEnrich

• What it is: FullEnrich is a multi-provider enrichment tool. It queries many third-party data vendors to find and verify work emails, personal emails and mobile numbers for a list you upload or send by API.
• Entry price: 29 USD a month for 500 credits (Pro), or 26 USD a month billed yearly for 6,000 credits a year. Free trial: 50 credits, no card (FullEnrich pricing page).
• Pricing model: Credits, with unlimited users. A work email costs 1 credit, a personal email 3 and a mobile number 10. Monthly credits stay valid for 3 months, yearly credits for 12.
• Mobile numbers: Yes, 10 credits per mobile found: about 0.58 USD on the entry plan and 0.35 USD at 100,000 credits a month. Landlines are detected and cost no credits.
• Charged on a miss: No. “If we can’t find the data, you don’t pay.”
• Best for: Teams that used Clay to run several providers over a list and want the same idea without building tables.
• Where it falls short: It has no contact database of its own, so results depend on the vendors it queries. A mobile costs 10 times an email, credits expire, and enriching contacts already in HubSpot is marked “Soon”.
• Read next: FullEnrich pricing · Scalelist vs FullEnrich · FullEnrich alternatives

3. Prospeo

• What it is: Prospeo is a B2B contact database and enrichment tool (search, CSV, CRM and API enrichment, a Chrome extension) that returns verified work emails and mobile numbers.
• Entry price: 49 USD per user a month (Starter, 2,000 credits a month), or 37 USD per user a month billed yearly. Free plan: 100 credits a month, without API access (Prospeo pricing page).
• Pricing model: Per user plus credits. An email costs 1 credit and a mobile 10, with the email included. Unused credits expire at renewal.
• Mobile numbers: Yes, 10 credits each: about 0.25 USD on Starter billed monthly and 0.18 USD billed yearly. In our benchmark, Prospeo found a phone number for 75% of the North America list and 39% in EMEA.
• Charged on a miss: No. Exports cost “1 credit per email found (0 if no email is found)”, and a lookup with no result costs nothing.
• Best for: Teams that want a searchable database with low-cost mobiles and are fine paying per user.
• Where it falls short: Credits reset each billing cycle, and native HubSpot and Salesforce sync start on Growth (99 USD per user a month). In our benchmark it found an email for 42% of the North America list.
• Read next: Prospeo pricing · Scalelist vs Prospeo

4. LeadMagic

• What it is: LeadMagic is a pay-per-result B2B enrichment API and app: email finder, mobile finder, email validation, and people, company and job search.
• Entry price: 99 USD a month (Essential, 5,000 credits), or 83 USD a month billed yearly (990 USD for 60,000 credits). No free plan (LeadMagic pricing page).
• Pricing model: Credits, month to month with no annual contract. 1 credit per valid email and 5 per valid mobile; searching people, companies and jobs spends no credits.
• Mobile numbers: Yes, 5 credits each: about 0.10 USD on Essential billed monthly and 0.08 USD billed yearly. LeadMagic says its coverage is strongest in the United States. In our benchmark it found a phone number for 64% of the North America list and 8% in EMEA.
• Charged on a miss: No. “Zero charge on failed matches.”
• Best for: GTM engineers and developers who used Clay mainly to call enrichment providers and want low per-credit API pricing.
• Where it falls short: No free plan or free credits, and rollover is capped at 2x. Outside North America our test found few phones (16% APAC, 7% LATAM), and it found an email for 46% of the North America list.
• Read next: Scalelist vs LeadMagic

5. Findymail

• What it is: Findymail is an email and phone finder with built-in verification, an AI lead finder and CRM enrichment, aimed at outbound teams and agencies.
• Entry price: 49 USD a month (Basic, 1,000 finder credits plus 1,000 verifier credits), or 41 USD a month billed annually. No free plan; the trial is 10 credits (Findymail pricing page).
• Pricing model: Credits, with team accounts included. 1 credit per email and 10 per phone. Credits roll over up to 2x the plan.
• Mobile numbers: Yes, 10 credits each: about 0.49 USD on Basic billed monthly. Findymail does not provide phone numbers for contacts in the European Union. In our benchmark it found a phone number for 32% of the North America list.
• Charged on a miss: No. “No charge if we can’t find it.”
• Best for: Email-first outbound teams and agencies. In our benchmark, Findymail found an email for 87% of the North America list.
• Where it falls short: A phone costs 10 times an email and excludes EU contacts, and our test found few phones outside North America (12% EMEA, 7% LATAM).
• Read next: Findymail pricing · Scalelist vs Findymail · Findymail alternatives

6. Apollo.io

• What it is: Apollo.io is an all-in-one sales platform: a B2B contact database plus sequences, a dialer and deal tools, sold per seat with a credit allowance.
• Entry price: 49 USD per seat a month billed yearly (Basic, 30,000 credits per seat a year), or 65 USD billed monthly. Free plan available (Apollo pricing page).
• Pricing model: Per seat plus credits. An email costs 1 credit and a phone number 8. Apollo’s API docs say phone lookups through its multi-source enrichment typically use 8 to 25 credits.
• Mobile numbers: Yes, 8 credits each: about 0.21 USD on Basic billed monthly and 0.16 USD billed yearly. In our benchmark, Apollo found a phone number for 50% of the North America list, 63% in EMEA and 8% in APAC.
• Charged on a miss: No for Apollo’s own data: “You aren’t charged if a source can’t find any data.” Connected providers in its multi-source enrichment can bill for unverified results.
• Best for: Teams that want data, sequences and a dialer in one tool instead of Clay plus a separate sequencer.
• Where it falls short: Seats add up as the team grows, credits spent on mobile numbers are not refunded, and the Organization plan is annual only with 3 seats minimum.
• Read next: Apollo pricing · Clay vs Apollo · Apollo.io alternatives

7. People Data Labs

• What it is: People Data Labs (PDL) is a developer-first person and company data provider, sold through APIs, bulk data licenses and CSV enrichment.
• Entry price: From 98 USD a month (Pro, from 350 credits a month), or from 940 USD a year. Free plan: 100 credits a month, with emails and phones hidden (People Data Labs pricing page).
• Pricing model: One credit per matched record, whatever fields it holds, with volume discounts as usage grows. Bulk data licenses are annual contracts.
• Mobile numbers: Yes, as a field inside the matched record on Pro: about 0.28 USD per match at the entry tier, whether or not the record holds a mobile. In our benchmark, PDL found a phone number for 48% of the North America list and 17% in EMEA.
• Charged on a miss: No. A lookup with no matching person returns a 404, and “We charge per match.”
• Best for: Data and engineering teams that used Clay as a data source and now want person and company data inside their own product or pipeline.
• Where it falls short: No prospecting interface for reps; CSV enrichment is the self-serve option. Email verification method and statuses are not published.

8. Zapier

• What it is: Zapier is a no-code automation platform that connects 9,000+ apps through multi-step workflows (Zaps), with tables, forms and an MCP server for AI assistants.
• Entry price: 19.99 USD a month billed yearly, or 29.99 USD billed monthly (Professional, 750 tasks). Free plan: 100 tasks a month and two-step Zaps (Zapier pricing page).
• Pricing model: Tasks. Every workflow step, AI step, code step and MCP call draws from one shared pool, and higher tiers lower the cost per task.
• Mobile numbers: Not sold. You add a data provider as a step and pay that provider. Scalelist has a Zapier app with two actions, Email Finder and Mobile Finder.
• Charged on a miss: Not applicable: Zapier sells no data. The provider you call bills by its own rules.
• Best for: Non-technical teams that used Clay to move enriched rows between apps and want the automation without the table.
• Where it falls short: No data and no enrichment table of its own. One MCP tool call uses two tasks, and Zaps pause at the task limit unless you pay a higher per-task rate.
• Read next: Scalelist integrations

9. n8n

• What it is: n8n is a workflow automation and AI agent platform for technical teams, hosted by n8n or self-hosted, with a free self-hosted Community Edition.
• Entry price: 20 EUR a month billed yearly, or 24 EUR billed monthly (Starter cloud, 2,500 workflow executions). The self-hosted Community Edition costs nothing. n8n publishes prices in euros (n8n pricing page).
• Pricing model: Per workflow execution, “regardless of complexity”, with unlimited users and workflows on every plan.
• Mobile numbers: Not sold. A workflow calls any provider’s API through HTTP requests and webhooks, and you pay that provider directly.
• Charged on a miss: Not applicable: n8n sells no data. An execution counts once, however many steps it runs.
• Best for: Technical teams that used Clay for branching logic and want to own the workflow, including hosting it themselves.
• Where it falls short: Someone has to build and maintain every workflow. Starter caps you at 2,500 executions and 5 concurrent runs, and the Community Edition has no SSO, sharing or Git version control.

10. Claude

• What it is: Claude is Anthropic’s AI assistant (web, desktop, and Claude Code on paid plans). It connects to outside tools, including data providers, through MCP connectors.
• Entry price: 17 USD a month billed annually, or 20 USD billed monthly (Pro). The Free plan allows one custom connector (Claude pricing page).
• Pricing model: A subscription per person, with usage limits on a rolling five-hour window and weekly limits on paid plans. Team seats start at 20 USD a month billed annually.
• Mobile numbers: Not sold. Claude reaches contact data only through a provider’s connector, such as the Scalelist MCP server, which charges its usual credits.
• Charged on a miss: Not applicable: Claude sells no data. The connected provider bills by its own rules.
• Best for: Account research and small list builds in a chat, the job Clay’s AI research agent (Claygent) does, when you do not need a table.
• Where it falls short: It does not find or verify contact data on its own. Usage limits reset on a rolling five-hour window, with weekly limits on paid plans, so a large batch can hit the cap. Claude Code is not on the Free plan.
• Read next: Prospecting inside Claude

Why Scalelist is the better fit for teams that call and email

Scalelist fits teams that used Clay to get people to call and email, because it returns the person, the verified email and the mobile in one step and charges only for what it finds. Here is the case, and where it stops.

One sentence instead of a table

You describe the audience, for example “Heads of Operations at US manufacturers with 200 to 1,000 employees”. The Scalelist Lead Finder shows what it understood (title, industry, location, company size) and how many people match, before you spend a credit.

Then you reveal emails and mobiles and export a CSV, push to HubSpot or send to lemlist, Instantly or Smartlead. There are no providers to pick, no column order to maintain and no second meter. Scalelist finds and verifies contact details on demand rather than serving a pre-compiled list.

Coverage we measured and published

We ran the same list of founders through 8 data providers in North America, EMEA, APAC and Latin America, and published the raw data in our B2B data provider comparison. Six tools on this page were in that test.

In North America, Scalelist found an email for 92% of the list and a phone number for 87%. The closest on phones was Prospeo at 75%; the closest on emails was Findymail at 87%.

It is our own test, not an independent study, so run 100 of your own contacts through your shortlist before you sign. Our provider test method shows how.

Mobiles you pay for only when they are found

A mobile costs 20 credits, an email 1 and a lead 1, and a miss costs nothing. In Clay, the same mobile costs whatever the provider you chose charges in Data Credits, plus an Action, and Clay does not publish that figure.

On the entry plan, Scalelist is the most expensive mobile on this chart, and it drops to 0.65 USD at 20,000 credits. What matters for a calling team is the cost per mobile found and connected, which depends on how many numbers each tool finds for your list.

Keeping Clay? Call Scalelist from it

If your team still wants Clay’s tables, an HTTP API column can send each row to the Scalelist API, and you pay 20 credits only for the mobiles found. Clay’s HTTP API columns start on its Growth plan. Our Clay API guide walks through the setup.

Where Scalelist is not the best choice

• Workflow logic: Scalelist has no branching, no AI research column and no signal tables. Keep Clay, or use n8n, Zapier or Claude for that half.
• Cheapest mobile credit: on paper, LeadMagic, Apollo.io, Prospeo, Findymail and FullEnrich all cost less per mobile than Scalelist’s 0.65 to 1.16 USD (see the chart above).
• CRM breadth: HubSpot is the only native CRM. Salesforce, Pipedrive and others connect through Zapier or the API.
• Security reviews: Scalelist operates under the GDPR and Singapore’s PDPA, with a Data Processing Agreement, Standard Contractual Clauses and a published sub-processor list. It holds no SOC 2 or ISO 27001 certification, which Clay’s pricing page lists and some procurement teams require.
• Email-only volume: if you never call, email-only tools cost less per email; see our Hunter.io alternatives.

How to choose a Clay alternative

Choose a Clay alternative by the part of Clay you actually used, then by how you want to pay for it.

1. List your Clay columns from last month. Mark each one as data (emails, mobiles, company fields) or logic (conditions, AI research, scoring, CRM write-back).
2. If most columns were data, buy data. A contact data tool removes the table, the provider order and the second meter.
3. If most columns were logic, keep a workflow tool. n8n, Zapier or Claude can run it, calling a data provider’s API or MCP server.
4. Price mobiles and emails separately. A mobile costs 5 to 20 times an email on most credit plans, so price your real mix.
5. Ask how a miss is billed. Most data tools on this page say a miss is free, with exceptions such as Apollo’s connected providers. Get the answer in writing.
6. Test before you switch. Run the same 100 contacts through your top two tools and count connected calls, not returned numbers. If you are new to credit models, read how credits and seats compare.

More head-to-head pages are on the Scalelist blog.

Comparing Clay with a single enrichment tool? Read FullEnrich vs Clay.

FAQ

What is the best alternative to Clay?

It depends on the job you used Clay for. For emails and mobile numbers, Scalelist builds the list from one sentence and FullEnrich enriches a list you already have. For data plus sequences, Apollo.io. For an enrichment API, LeadMagic or People Data Labs. For workflow logic, n8n, Zapier or Claude. No single tool replaces all of Clay at once.

Is there a cheaper alternative to Clay?

Yes, for most contact data jobs. Clay’s Launch plan starts at 185 USD a month, while Scalelist and FullEnrich start at 29 USD, Prospeo and Findymail at 49 USD and LeadMagic at 99 USD. Per mobile, LeadMagic (about 0.10 USD) and Apollo.io (0.16 to 0.21 USD) are the cheapest on paper. Clay does not publish a fixed mobile price.

Who are Clay’s main competitors?

Clay competitors split by the job they take over. FullEnrich and Apollo.io offer multi-provider enrichment, with Apollo adding sequences. Scalelist, Prospeo, LeadMagic and Findymail sell contact data directly. People Data Labs sells data by API. n8n and Zapier compete with Clay’s workflow logic, and Claude with MCP connectors covers AI research. Each of these Clay alternatives gets the same seven fields above.

Can I replace Clay with a single data provider?

Yes, if your Clay tables mostly existed to find emails and mobile numbers. A provider that returns both, verified, removes the reason the table existed. If your tables run conditions, AI research per row or scoring, no data provider replaces that; keep Clay or move the logic to n8n, Zapier or Claude.

Which Clay alternative is best for mobile numbers?

In our own benchmark of 8 providers, Scalelist found a phone number for 87% of a North America list, Prospeo 75%, LeadMagic 64%, Apollo.io 50%, People Data Labs 48% and Findymail 32%. FullEnrich was not in that test. Per mobile credit, LeadMagic and Apollo.io cost less, so run 100 of your own contacts before you choose.

Is Scalelist a good Clay alternative?

For contact data, yes. Scalelist, an AI Lead Finder, returns verified work emails and mobile numbers from a one-sentence description, charges 20 credits per mobile and 1 per email only when found, and starts at 29 USD a month with no seats. It does not replace Clay’s workflow logic, AI research columns or signals.

Sources

• Clay: Pricing
• Clay University: Actions and data credits
• FullEnrich: Pricing
• FullEnrich help center: How credits work
• Prospeo: Pricing
• Prospeo help center: How credits work
• LeadMagic: Pricing
• LeadMagic: Mobile finder
• Findymail: Pricing
• Findymail: Phone finder
• Apollo.io: Pricing
• Apollo.io: How data requests work
• Apollo.io: API pricing
• People Data Labs: Pricing
• People Data Labs: Person Enrichment API reference
• Zapier: Pricing
• n8n: Pricing
• n8n docs: Community Edition features
• Claude: Pricing
• Claude help center: Custom connectors using remote MCP