Lusha publishes five plans. On annual billing they are $0, $37.45, $52.45 and $299.95 a month, with Scale sold on a custom quote. The number that matters more than any of those: a phone number costs 10 credits and an email costs 1, so a credit allowance that looks generous for email work is ten times smaller for calling.
How much does Lusha cost in 2026?
| Plan | Annual (per month) | Monthly | Credits / month | Seats |
|---|---|---|---|---|
| Free | $0 | $0 | 40 | 1 |
| Starter | $37.45 | $49.90 | ~400 | 1 |
| Pro | $52.45 | $69.90 | ~600 | 2 |
| Premium | $299.95 | $399.90 | ~3,400 | 5 |
| Scale | Custom | Custom | Custom | Custom |
Annual billing saves roughly 25 percent. Pro and Premium include credit sliders, so those base prices are entry points rather than ceilings. Pro scales toward about 24,000 credits a year and Premium toward roughly 98,400.
The phone credit trap
This is the single most important thing to understand before buying Lusha.
- A verified email costs 1 credit.
- A phone number costs 10 credits.
- A full reveal, email plus phone, therefore costs 11 credits.
| Plan | Credits / month | If all emails | If all phone numbers | Full reveals |
|---|---|---|---|---|
| Free | 40 | 40 | 4 | 3 |
| Starter | ~400 | 400 | 40 | ~36 |
| Pro | ~600 | 600 | 60 | ~54 |
| Premium | ~3,400 | 3,400 | 340 | ~309 |
Read the Pro row again. For a rep whose job is calling 50 prospects a day, a full month of Pro credits covers roughly one day of work. Credit counts in this category are almost always quoted in emails, and almost always spent on phones.
What is not in the sticker price
- Annual credits are forfeited. On annual plans you get all credits up front and anything unused is reset at the end of the cycle. On monthly plans they roll over up to twice your limit.
- Per-user credit limits are a Premium and Scale feature. On lower tiers one person can drain the shared pool.
- Seats are bundled, not individual. Pro includes two seats and Premium five. Teams larger than five are pushed to a Scale conversation.
- API search costs credits. Platform searching is free, but extracting datasets through the API costs 1 credit per up to 25 results on top of the data point cost.
What Scale actually costs
Lusha does not publish Scale pricing, but procurement data does. Vendr records a median Lusha contract of $15,800 a year across 132 transactions, with negotiated Scale deals typically landing between $10,000 and $25,000 a year depending on seat count and credit volume.
Cheaper alternatives to Lusha
| Tool | Entry price | Credits per phone number | Credits roll over? |
|---|---|---|---|
| Scalelist | $29 / month for 500 credits | 20 | Yes, up to 2x monthly |
| Apollo.io | $49 / user / month (annual) | 8 | No |
| RocketReach | ~$33 / month (annual) | Not credit-based, tier-gated | No |
| Clay | $167 / month (annual) | Varies by provider | Yes, up to 2x monthly |
| Lusha | $37.45 / month (annual) | 10 | Monthly only, up to 2x |
Credit-per-phone figures are not directly comparable across vendors because the underlying plan sizes differ. The useful comparison is cost per verified mobile number actually returned, which depends on each vendor’s match rate on your specific list.
What Scalelist costs, for comparison
Published on the pricing page, no sales call, no seat minimum. One credit finds a lead, one credit returns a verified email, twenty credits return a verified mobile number. You are only charged for what is actually found.
| Monthly credits | Price / month |
|---|---|
| 500 | $29 |
| 1,000 | $49 |
| 2,000 | $89 |
| 5,000 | $199 |
| 10,000 | $349 |
| 20,000 | $649 |
Annual billing is two months free. Above 20,000 credits a month it moves to a custom plan. Unused credits roll over up to twice your monthly allowance.
Frequently asked questions
How much does Lusha cost per month?
On annual billing, Lusha costs $37.45 a month for Starter, $52.45 for Pro and $299.95 for Premium. Monthly billing runs $49.90, $69.90 and $399.90 respectively. The Free plan gives 40 credits a month.
How many credits does a phone number cost in Lusha?
Ten. A verified email costs one credit and a phone number costs ten, so a full reveal of both costs eleven. This ratio means a plan advertised at 600 credits a month returns roughly 60 phone numbers, not 600.
Do Lusha credits roll over?
On monthly plans, unused credits roll over up to twice your monthly allowance. On annual plans, all credits are issued up front and anything unused is reset at the end of the annual cycle, with no rollover and no refund.
How much does Lusha Scale cost?
Lusha does not publish Scale pricing. Vendr’s marketplace data records a median Lusha contract of $15,800 a year across 132 transactions, with most negotiated Scale deals landing between $10,000 and $25,000 a year.
How many seats are included in each Lusha plan?
Free and Starter include one seat, Pro includes two and Premium includes five. Teams larger than five users are directed to the Scale plan and a sales conversation.
What is the cheapest Lusha alternative?
Scalelist starts at $29 a month for 500 credits with rollover on all plans. Apollo starts at $49 per user a month on annual billing with a lower credit cost per phone number, though without rollover.
Sources
Lusha’s published pricing page and credit documentation, Vendr marketplace data for Scale contract values, and an independent 2026 pricing analysis. Lusha publishes real prices for Free through Premium.
