LinkedIn Premium Business – Features & Comparison

LinkedIn has emerged as a pivotal platform for professionals to expand their networks, build their brands, and access valuable insights. 

While the free LinkedIn account offers basic functionality, its Premium plans unlock a host of advanced features tailored to individual and business needs.

Among these, the LinkedIn Premium Business plan stands out as a comprehensive solution for professionals aiming to scale their businesses, increase visibility, and gain a competitive edge.

This article breaks down the features of the Premium Business plan, compares it with other LinkedIn plans, and addresses common questions to help you make an informed decision.

7 Top Features of LinkedIn Premium Business Plan

1. Custom Button for Profile Engagement

The Premium Business plan allows users to add a customizable call-to-action button on their profile. This feature is a strategic tool to drive visitors to external destinations like business websites, portfolios, or promotional pages, turning profile views into actionable outcomes.

2. Featured Profile Content

Users can pin critical information, accomplishments, or content to the top of their profiles. This ensures that visitors see the most impactful and relevant details immediately, helping users showcase their expertise and credibility.

3. AI-Powered Profile Writing Assistant

The AI assistant provides personalized suggestions for profile enhancements, enabling users to create a standout presence in their industries. This feature simplifies the process of crafting a compelling and professional narrative.

4. Who’s Viewed Your Profile Insights

Subscribers can view detailed insights about their profile visitors over the past year. This data includes trends, interests, and audience segmentation, offering opportunities for lead generation and tailored outreach.

5. InMail Messaging

The plan includes 15 InMail credits per month, enabling users to reach out to people outside their network. This feature boasts a 4.6x higher response rate than standard cold emails, making it ideal for expanding professional connections.

6. Unlimited Search Capabilities

Premium Business removes the restrictions on LinkedIn’s search feature, allowing users to find and connect with prospects, collaborators, or service providers without any limits, streamlining the networking process.

7. AI-Powered LinkedIn Learning

Users gain access to personalized course recommendations and real-time content from LinkedIn Learning. This feature ensures skill enhancement and keeps professionals updated with industry trends.

How does LinkedIn Business Premium compare to other plans?

Below is a comprehensive comparison of the LinkedIn Premium subscription plans:

Feature	Premium Career	Premium Business	Sales Navigator Core	Recruiter Lite	LinkedIn Learning	Premium Company Page
Unlimited access to LinkedIn Learning	✓	✓	✓	✓	✓	x
Private browsing	✓	✓	✓	✓	x	x
Applicant insights	✓	✓	✓	✓	x	x
Direct messaging	✓	✓	✓	✓	x	x
Who viewed your profile	✓	✓	✓	✓	x	x
Who’s viewed your profile insights (days)	365	365	365	365	x	x
InMail credits	5	15	50	30	x	x
AI tools	✓	✓	✓	✓	x	x
Custom button	x	✓	✓	x	x	x
Business insights	x	✓	✓	x	x	x
Premium Service Page features	x	✓	x	x	x	x
Top choice job	✓	✓	x	x	x	x
Advanced search	x	✓	✓	✓	x	x
Standalone sales interface	x	x	✓	x	x	x
Custom lead and account lists	x	x	✓	x	x	x
Lead recommendations and saved leads	x	x	✓	x	x	x
Real-time updates and alerts	x	x	✓	x	x	x
Recruiting-specific design	x	x	x	✓	x	x
Automatic candidate tracking	x	x	x	✓	x	x
Integrated hiring	x	x	x	✓	x	x
Smart suggestions	x	x	x	✓	x	x
Who’s visited my Page	x	x	x	x	x	✓
Custom testimonial	x	x	x	x	x	✓
Credibility highlights	x	x	x	x	x	✓
Auto-invite content engagers and invite followers of similar Pages	x	x	x	x	x	✓