Protective Asset Protection

Protective Asset Protection has been providing F&I solutions since 1962. We proudly serve thousands of dealerships in the automotive, RV, powersports and marine industries by offering innovative F&I products, training and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction.

Protective Asset Protection is a business segment of the financial services holding company, Protective Life Corporation, and operates through subsidiaries of that company. Founded in 1907, Protective Life Corporation (Protective) is on a mission to help more people achieve protection and security in their lives. Across its life insurance, annuity and asset protection solutions, the Company helps more than 12 million people protect what matters most. Protective’s more than 3,500 employees put people first and deliver on the Company’s promises to customers, partners, colleagues and communities – because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective, a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has grown to over $130B in assets as of June 30, 2021.