Mobile number coverage by country is not in our benchmark yet: what we measured is phone coverage by region. In 2026, Scalelist found a phone number for 87% of a North America founder list, 73% in EMEA, 75% in APAC and 85% in Latin America.

This page maps those regional results onto six markets (the US, the UK, Germany, Australia, Brazil and South Korea) with market sizes, mobile number formats and calling rules, plus a 5-step test for your own target country.

What is mobile number coverage by country?

Mobile number coverage by country is the share of a list of people in one country for whom a data provider returns a mobile number. It is a found rate: it tells you a number came back, not that it rings the right person. That second question is the accuracy layer, explained in our B2B data accuracy benchmark.

Coverage depends on the provider as much as on the country. On the same regional lists, phone found rates differed by up to 81 points between providers.

How we built this page: data and methodology

Every number on this page comes from four sources, and none of them is a measured country rate.

Limitations of the data

Phone coverage by region: the 2026 benchmark

Phone found rates ranged from 0% to 87% across 6 providers and 4 regions, and only Scalelist found a number for more than 70% of the list in every region.

Regional data behind mobile number coverage by country: phone found rates, Scalelist 87%, 73%, 75%, 85%; Prospeo 75%, 39%, 44%, 24%; Apollo 50%, 63%, 8%
Outside North America, only Scalelist and Apollo (in EMEA) found a phone number for more than half of the list.
Region Scalelist Best of the other providers Lowest
North America 87% 75% (Prospeo) 32% (Findymail)
EMEA 73% 63% (Apollo) 8% (Lead Magic)
APAC 75% 44% (Prospeo) 0% (Findymail, none returned)
Latin America 85% 24% (Prospeo) 4% (PDL)

Mobile phone coverage by region also trails email coverage. For Scalelist, the phone found rate was 1 point below the email found rate in APAC and Latin America, 5 points below in North America and 16 points below in EMEA.

Mobile phone coverage by region vs email coverage, Scalelist 2026 benchmark: phone 87% vs email 92% North America, 73% vs 89% EMEA, 75% vs 76% APAC, 85% vs 86% LATAM
EMEA is where phone numbers lag emails most: 16 points on the same list.

What the regional results mean for each country

Each country inherits its region’s result only as a rough guide, because the regional lists were not built to represent any single country. For B2B mobile numbers by country in more depth, each market below links to its own guide.

Country Benchmark region Scalelist phone found (region) Profiles searchable Decision-maker profiles
United States North America 87% nearly 200 million over 20.1 million
United Kingdom EMEA 73% over 34.5 million over 3.3 million
Germany EMEA 73% over 15.6 million over 1.3 million
Australia APAC 75% over 13.7 million over 1.3 million
Brazil Latin America (78 of 100 contacts) 85% over 58.3 million over 2.7 million
South Korea APAC 75% over 3.1 million over 390,000

Profile counts are searchable profiles, not verified contacts, and can include people matched on a past role, so treat them as upper bounds.

Bar chart of decision-maker profiles by country in Scalelist: UK 3.3M+, Brazil 2.7M+, Australia 1.3M+, Germany 1.3M+, South Korea 390K+ (Sep 2026)
The UK and Brazil have the most decision makers to call outside the US; South Korea is the smallest of the five.

United States

The North America result is the closest reference for the US: 87% for Scalelist and 32% to 75% for the other phone providers. It is a regional figure, not a US rate. Nearly 200 million US profiles are searchable, over 20.1 million of them decision makers. For the rules on US mobiles, see how to find a prospect’s mobile number legally.

United Kingdom

The UK sits inside the EMEA result: 73% for Scalelist and 8% to 63% for the other phone providers, a regional figure rather than a UK rate. Over 34.5 million UK profiles are searchable, over 3.3 million of them decision makers. Country detail: B2B mobile numbers in the UK.

Germany

Germany shares the EMEA result. It is also inside the European Union, where Findymail says it does not provide phone numbers for contacts, which fits its 12% phone found rate in EMEA against 32% in North America. Over 15.6 million German profiles are searchable, over 1.3 million of them at director level and above. Country detail: finding B2B mobiles in Germany.

Australia

Australia sits inside the APAC result: 75% for Scalelist and 0% to 44% for the other phone providers. Over 13.7 million Australian profiles are searchable, over 1.3 million of them decision makers. Country detail: Australian B2B mobile numbers.

Brazil

Brazil is the one country the benchmark comes close to measuring: 78 of the 100 founders and CEOs on the Latin America list were Brazilian. Scalelist found a phone number for 85% of that list and the next best provider for 24%; Apollo was not tested.

With over 58.3 million profiles, Brazil is the largest market here after the US. Country detail: B2B mobile numbers in Brazil.

South Korea

South Korea also sits inside the APAC result. It is the smallest market on this page, with over 3.1 million profiles and over 390,000 decision makers, so size your exact segment before you plan call volume: the count is free. Country detail: South Korean B2B mobile numbers.

Mobile number formats by country

In five of these six markets, the digits right after the country code tell you whether a number is a mobile. The US is the exception.

Table of mobile number formats by country: US +1 with no mobile prefix, UK +44 7, Germany +49 15/16/17, Australia +61 4, Brazil +55 area code then 9, South Korea +82 10
Check the prefix before you load a list into a dialer: in five of these six markets it tells you whether you have a mobile.

Calling rules by country

The rules for a live B2B call to a mobile differ by country: which register you screen against, whether consent is needed and when you may call. This is a summary as of 27 September 2026, not legal advice.

Country Live B2B call to a mobile Screen against Calling hours Automated calls and other rules
United States Business calls are mostly exempt from the Do Not Call rules; a personal mobile is a grey area National Do Not Call Registry for personal and wireless numbers 8 a.m. to 9 p.m. local (Florida, Oklahoma: 8 to 8) Autodialed, prerecorded or AI-voice calls to a cell need prior express consent, written for telemarketing
United Kingdom Allowed unless the number is on the TPS or CTPS, or the person objected TPS, CTPS and your own list Not set by PECR Automated calls need specific consent, businesses included
Germany Needs at least presumed consent, even B2B Your own list Not set by UWG Automated calling machines need prior express consent
Australia Allowed; the Industry Standard covers B2B calls Do Not Call Register (business numbers cannot be listed; mostly private ones can) Weekdays 9 a.m. to 8 p.m., Saturday 9 a.m. to 5 p.m., no Sundays or national public holidays Industry Standard applies to every telemarketing call
Brazil The LGPD covers business contacts; legitimate interest is possible Não Me Perturbe covers telecoms and payroll-loan banks only Not confirmed Carriers must block callers with excessive volumes of calls of 6 seconds or less
South Korea The statute requires explicit prior consent for advertising by voice; B2B application not confirmed Honor every refusal 9 p.m. to 8 a.m. needs separate consent Under PIPA, tell the person where you got their data if they ask

Before you dial, read the full breakdown in our guide to B2B cold calling laws and check the primary sources listed at the end of this page.

How to test mobile coverage in your target country

The only coverage rate that fits your market is the one you measure on your own prospects, so run a 100-person test in each country before you commit to a provider.

Five steps to test mobile number coverage in a country: describe 100 buyers, run the same list through each provider, count mobiles, check the prefix, call a sample
A 100-person country test tells you more about your market than any regional average, including ours.

In Scalelist the test has a hard ceiling. 100 leads cost 100 credits and each mobile found costs 20, so 100 prospects cost at most 2,100 credits. Every miss is free, so a weak market costs less, not more. The Mobile Finder runs the same check on a CSV of names you already have.

To score two or three providers side by side on the same list, use our provider bake-off method.

Test mobile coverage in your own target country: misses are free, and new accounts get 20 credits.

Get 20 credits to test it

What we will add

The next version of this page will report measured mobile coverage by country, not only by region.

How to cite this research

Cite it as Scalelist’s own regional benchmark, call the metric a phone found rate, and say that it is regional, not by country.

Citation
Scalelist (2026). Mobile number coverage by country: what our 2026 regional data shows. Published September 2026. https://scalelist.com/research/mobile-coverage-by-country/

For example: “In Scalelist’s 2026 benchmark, Scalelist found a phone number for 85% of a Latin America founder list (78% Brazilian); the next best provider found 24%.”

FAQ

Which country has the best mobile number coverage?

We have not measured mobile number coverage by country yet, so we cannot rank countries. By region, 5 of the 6 providers with a phone product found the most numbers in North America, and Scalelist’s highest rate was also North America (87%). Test your own target country on 100 real prospects before you plan a calling campaign there.

What is the mobile number format in the UK?

UK mobile numbers start with 07 when dialed inside the UK, in the 071 to 075 and 077 to 079 ranges, and have 10 digits after the +44 country code. Written for international dialing, a UK mobile looks like +44 7X XXXX XXXX. The 070 and 076 ranges are not mobile ranges, so check the third digit.

How can I tell if a number is a mobile?

Check the digits after the country code. Mobiles start +44 7 in the UK (not 70 or 76), +49 15, 16 or 17 in Germany, +61 4 or 5 in Australia, +55 plus an area code and 9 in Brazil, and +82 10 in South Korea. US mobiles and landlines share area codes, so ask your provider for the line type.

Often yes, but the rules differ by country and this is not legal advice. The UK requires screening against the TPS and CTPS, Germany needs at least presumed consent even for B2B calls, Australia sets calling hours for B2B telemarketing, and South Korea’s statute requires prior consent for advertising by voice. Check each country’s rules before you dial.

How many decision makers can I reach in Brazil or South Korea?

Scalelist matches over 2.7 million decision-maker profiles in Brazil and over 390,000 in South Korea, at director level and above, as of September 2026. These are searchable profiles, not verified contacts, and can include people matched on a past role. Size your exact segment with a one-sentence search in Lead Finder: the count is free.

Does Scalelist charge for a mobile number it cannot find?

No. Scalelist charges 20 credits per mobile number found and nothing when no number is found, in every country. Each lead found costs 1 credit and each email found 1 credit. That keeps a country test cheap: 100 prospects cost at most 2,100 credits, and every miss is free.

Sources