Smartlead costs $39, $94 or $174 a month, or roughly $32.50, $78.30 and $145 on annual billing. Like Instantly it does not charge per inbox. The term that decides which plan you need is active leads, and it does not mean what most buyers assume.
Smartlead pricing in 2026
| Plan | Monthly | Annual (per month) | Active leads | Email sends / month | Verified emails |
|---|---|---|---|---|---|
| Basic | $39 | ~$32.50 | 2,000 | 6,000 | 2,000 |
| Pro | $94 | ~$78.30 | 30,000 | 90,000 | 30,000 |
| Custom | $174 | Custom | up to 12,000,000 | up to 60,000,000 | Custom |
Unlimited email accounts and unlimited warmup on every tier, with no per-account charge.
What an active lead actually is
An active lead is a prospect currently sitting in a running sequence, not a contact stored in your database. When a sequence finishes, that lead frees up and the slot returns to your pool without an upgrade.
This matters in both directions. It means the 2,000 cap on Basic is more generous than it sounds if your sequences are short and you cycle through them. It also means a team running long multi-step sequences across many campaigns hits the ceiling far faster than the number suggests, because every lead stays active for weeks.
Work out your real requirement as: leads added per week multiplied by the number of weeks a sequence runs. That product, not your total list size, is the number to size against.
What is not in the sticker price
- White labelling is $29 per client, with one client included on Pro. For agencies this is the line item that scales with the business.
- API access, webhooks, custom CRM integration and the global block list are Pro features. Basic does not include them.
- Add-ons run $59 on top of the base plan.
- Dedicated IP and advanced API access sit on the Custom tier.
- Verified email allowances are separate from send volume and from active leads.
Which plan fits
- Basic ($39): a solo operator running one or two campaigns across five to ten inboxes, staying under 2,000 concurrently active leads.
- Pro ($94): the agency and small-team plan. The combination of unlimited inboxes, 30,000 active leads, API access and white-labelled client portals is what the tier exists for.
- Custom ($174): effectively unlimited active leads plus dedicated IP. Cheap for the capacity if you genuinely operate at that scale.
Where Scalelist sits on this
Smartlead handles delivery. It does not decide who is worth contacting. Teams typically pair a lead source with it, and the honest way to compare cost is to add both line items: a Smartlead plan plus whatever you spend to fill it. Scalelist occupies that second slot, returning leads with verified emails and mobile numbers from a plain-English description of the audience.
| Monthly credits | Price / month |
|---|---|
| 500 | $29 |
| 1,000 | $49 |
| 2,000 | $89 |
| 5,000 | $199 |
| 10,000 | $349 |
| 20,000 | $649 |
One credit finds a lead, one credit returns a verified email, twenty credits return a verified mobile number. You are only charged when something is actually found. Annual billing is two months free and unused credits roll over up to twice your monthly allowance.
