ZoomInfo competitors in 2026: 11 alternatives compared on price and mobiles

The main ZoomInfo competitors and alternatives in 2026 are Apollo.io, Cognism, 6sense, Seamless.AI, Lusha, UpLead, Lead411, LeadIQ, RocketReach, Clay and Scalelist. These sites like ZoomInfo fall into three groups: quote-only platforms that sell like ZoomInfo, self-serve contact databases you can buy by card today, and tools that charge only for data they find.

Every tool below gets the same seven fields, taken from its own pricing page on 27 September 2026: what it is, entry price, how pricing works, mobile numbers and their cost, whether a miss is charged, who it fits and where it falls short. When a vendor does not publish something, we write “not published”.

Why people look for ZoomInfo alternatives

Most teams look for ZoomInfo alternatives because of how ZoomInfo sells, not because of its data. Its own pricing article and help center describe a custom-quoted, annual, seat-based contract with credits that expire.

• No public price. “Paid plans are not published at a fixed price.” Each contract is scoped to team size, credit volume, features and contract length.
• Annual and upfront. “ZoomInfo paid plans are annual subscriptions,” and “Monthly billing is not standard.”
• Seat minimums. Paid plans “include a minimum number of seats and scale with headcount.”
• Credits that expire. Monthly credits “can not be rolled over,” and bulk credits expire at the end of the contract term.
• Charged per user. If two users export the same record, ZoomInfo charges two credits.
• Add-ons and renewals. Intent signals, sequences and the dialer are listed as add-ons, and ZoomInfo notes that “renewal pricing can increase.”

For scale, Vendr, a software buying marketplace, reports a median ZoomInfo contract of 33,500 USD across 1,573 purchases. That is third-party data; ZoomInfo publishes no figure of its own. Our ZoomInfo pricing breakdown walks through the credit types one by one.

To be fair to ZoomInfo: it claims 500M+ professional profiles, 135M+ direct dial numbers and intent signals on 4,500+ topics. It holds SOC 2 Type II and ISO 27001, 27017 and 27701 certifications, and ZoomInfo Lite is a free tier with 10 credits a month.

If you need all of that under one enterprise contract, it is still a sensible buy. This page is for teams that need less of it, or need it on different terms.

ZoomInfo competitors compared at a glance

The 11 ZoomInfo competitors differ most on four things that change your bill: the entry price, what a mobile number costs, whether you pay when nothing is found and the contract you sign.

Tool	Best for	Entry price	Mobile numbers	Charged on a miss	Contract
Scalelist	Teams that call and email	29 USD/mo for 500 credits	Yes, 20 credits each	No	Monthly or yearly, no seats
Apollo.io	Data plus sequences per seat	49 USD/seat/mo, billed yearly	Yes, 8 credits each	No, on Apollo’s own data	Monthly or annual; Organization annual only, 3 seats
Cognism	Europe and DNC-regulated markets	Not published (quote, 5 seats)	Yes, in 1 credit per contact	Not published	Not published
6sense	Intent and account scoring	Not published (quote)	Yes, in 1 credit per person	No	Not published; credits expire yearly
Seamless.AI	Annual credit pools	Not published (quote)	Yes, in 1 credit per contact	Not published	Annual credit packages; monthly not published
Lusha	Individual reps, self-serve	37.45 USD/mo, billed yearly	Yes, 5 credits each	Partly	Monthly or yearly
UpLead	Small teams, month to month	99 USD/mo for 170 credits	Yes, in 1 credit per contact	No, if the email fails	Monthly, no contract; Professional annual
Lead411	Low cost per export, dials included	49 USD/mo for 1,000 exports	Yes, included	Not published	Monthly on some plans, or annual
LeadIQ	SDRs working in Salesforce	15 USD/mo, billed yearly	Yes, 10 credits each	No	Monthly or annual; Enterprise annual
RocketReach	Low-cost annual lookups	27 USD/mo yearly, email only	Yes, from the Pro plan	No, lookup refunded	Monthly or annual
Clay	Custom multi-provider workflows	185 USD/mo (167 billed yearly)	Yes, via providers, varies	No	Monthly or annual

Which ZoomInfo competitor is best?

The best ZoomInfo competitor depends on what you used ZoomInfo for. If you bought it for intent data and account scoring, 6sense and Cognism are the closest match, and both are quote-only. If you want contact data plus sequences in one per-seat tool, Apollo.io is the most direct swap. Seamless.AI fits teams that want a large annual credit pool on a quote.

If your reps call as much as they email, Scalelist sells mobile numbers you pay for only when they are found, with no seats or annual contract. For the lowest self-serve entry price, LeadIQ starts at 15 USD a month billed yearly and RocketReach at 27 USD (email only); Lusha and Lead411 also start under 50 USD a month, and Lead411 lists direct phone numbers as included on every plan. Clay fits teams that want to wire several data providers into their own workflows.

How we picked and compared these tools

We picked the tools ZoomInfo buyers shortlist most often, then checked each one against the same criteria on its own website.

• Published price: the cheapest paid plan, with both billing options where the page shows them. Quote-only means “not published”.
• Billing model: seats, credits, exports or quotes, and whether monthly billing is allowed.
• Mobile numbers: sold or not, and what one costs in credits and in dollars at the entry plan.
• Misses: whether a lookup that finds nothing costs you anything, in the vendor’s own words.
• Evidence: coverage numbers only from our own published benchmark, and only for tools that were in it. Vendor claims are labeled as claims.
• Date: every pricing page was rendered in a US-locale browser on 27 September 2026. Prices change, so check before you sign.

The 11 best ZoomInfo competitors in 2026

The tools are grouped by how they sell: Scalelist first, then the quote-only platforms (Apollo.io sits between both worlds), the self-serve databases, and Clay for teams that build their own workflows.

1. Scalelist

• What it is: Scalelist is an AI Lead Finder. You describe the people you want in one sentence, see how many match for free, then get them with verified work emails and mobile numbers.
• Entry price: 29 USD a month for 500 credits (Scaler 500), or 290 USD a year. Plans go up to 649 USD a month for 20,000 credits, with custom plans above that (Scalelist pricing).
• How pricing works: Credits, with no seats and no annual contract. 1 credit per lead found, 1 per email found, 20 per mobile found. Unused credits roll over, up to 2x the monthly allocation, while you stay subscribed.
• Mobile numbers: Yes, 20 credits per mobile found. That is about 1.16 USD on the 500-credit plan, 0.80 USD at 5,000 credits and 0.65 USD at 20,000.
• Charged on a miss: No. Nothing is charged when nothing is found, and every email comes back labeled Valid or Risky.
• Best for: Teams that call as much as they email and want to pay per result instead of per seat.
• Where it falls short: It is not the cheapest per phone credit (see Apollo, Lusha and Lead411 below). No intent data, no built-in sequencer or dialer. HubSpot is the only native CRM; Salesforce and others connect through Zapier or the API.
• Read next: Scalelist pricing · Scalelist Lead Finder · Our provider benchmark

2. Apollo.io

• What it is: Apollo.io is an all-in-one sales platform: a B2B contact database plus sequences, a dialer and deal tools, sold per seat with a credit allowance.
• Entry price: 49 USD per seat a month billed yearly (Basic, 30,000 credits per seat a year), or 65 USD billed monthly (2,500 credits a month). Free plan available (Apollo pricing page).
• How pricing works: Per seat plus credits. An email costs 1 credit and a phone number 8. The Organization plan is annual only, with a 3-seat minimum.
• Mobile numbers: Yes, 8 credits per phone number: about 0.21 USD on Basic billed monthly and 0.16 USD billed yearly. Apollo does not charge for HQ lines, and it does not refund credits for mobile numbers.
• Charged on a miss: No for Apollo’s own data: “You aren’t charged if a source can’t find any data.” Its multi-source enrichment can bill for unverified results from connected providers.
• Best for: SMB and mid-market teams that want data, sequencing and a dialer in one per-seat tool.
• Where it falls short: Seats add up as the team grows. In our benchmark, Apollo found a phone number for 50% of the North America list, 63% in EMEA and 8% in APAC.
• Read next: Apollo pricing, plan by plan · Scalelist vs Apollo.io · Apollo.io alternatives · ZoomInfo vs Apollo

3. Cognism

• What it is: Cognism is a B2B sales intelligence platform that sells contact data, including phone-verified mobile numbers, through quote-only Standard and Pro packages.
• Entry price: Not published. Both packages route to sales and include 5 seats (Cognism pricing page).
• How pricing works: Quote only. Each seat includes a credit allocation, “1 credit = 1 revealed contact”, and extra credits can be bought at any time.
• Mobile numbers: Yes, inside the same 1 credit per revealed contact. Phone-verified mobiles and on-demand mobile verification are Pro features. Price per credit: not published.
• Charged on a miss: Not published. Cognism says a credit is used “each time a contact record is revealed”.
• Best for: Teams selling into Europe and other markets with Do Not Call rules: Cognism screens phones against registries including the UK TPS, the US, Australia, Germany and France.
• Where it falls short: No public prices and no single-seat plan. Intent data is Pro only, and a contact costs a credit again after a job change.
• Read next: Cognism pricing · Scalelist vs Cognism · Cognism alternatives · Cognism vs ZoomInfo

4. 6sense

• What it is: 6sense is an account-based marketing and sales intelligence platform. Intent data and predictive scoring show which accounts are in market, and data credits reveal contact emails and phone numbers.
• Entry price: Not published. All three Sales Intelligence packages lead to a demo request (6sense pricing page).
• How pricing works: Quote only. Credits are assigned by contract, grouped into pools, and “do not roll over annually”. The free Sales Intelligence plan closed on 12 August 2026.
• Mobile numbers: Direct phone numbers through credits: one credit reveals the emails and phone numbers of one person. A mobile-specific product or coverage figure is not published.
• Charged on a miss: No. “Records that do not return a match do not consume credits.”
• Best for: Mid-market and enterprise teams that bought ZoomInfo mainly for intent and account prioritization.
• Where it falls short: No public prices, credits expire each year, and a predictive-only license cannot export contacts at all.
• Read next: 6sense alternatives

5. Seamless.AI

• What it is: Seamless.AI is a sales intelligence platform that researches contacts in real time to return emails, cell phones and direct dials, sold on quote-only annual credit packages.
• Entry price: Not published. Pro and Enterprise are “Contact sales”. Free plan: 1 user and 50 credits that do not replenish (Seamless.AI pricing page).
• How pricing works: Quote only, per user on Pro, sold as annual credit packages. One credit researches one contact and returns all its titles, emails and phone numbers. Buyer intent, data enrichment and the AI assistant are add-ons.
• Mobile numbers: Yes, cell phones and direct dials inside the same 1 credit per researched contact. Price per credit: not published.
• Charged on a miss: Not published for contacts where nothing is found. Seamless.AI refunds the credit when a returned email does not work (“100% Credit Back Protection”).
• Best for: Sales teams that prefer an annual contract with a large credit pool and want emails and phones returned together.
• Where it falls short: No public prices and no published monthly option. Its own pages disagree on the Pro allowance: 10,000 credits a year in the pricing FAQ, 10,000 a month in the help center. Integration access depends on the plan.
• Read next: Seamless.AI pricing · Seamless.AI alternatives

6. Lusha

• What it is: Lusha is a self-serve B2B contact data platform (web app, browser extension and API) that sells verified emails and phone numbers on credit plans.
• Entry price: 37.45 USD a month billed yearly (Starter, 4,800 credits a year), or 49.90 USD billed monthly (400 credits a month). Free plan: 40 credits a month (Lusha pricing page).
• How pricing works: Credits. An email costs 1 credit and a phone number 5. Monthly Pro and Premium plans roll credits over up to 2x; annual credits reset at the end of the year.
• Mobile numbers: Yes, 5 credits each: about 0.62 USD on Starter billed monthly and 0.47 USD billed yearly.
• Charged on a miss: Partly. CSV rows with no match are free, but every API request costs at least 1 credit, and bulk reveals charge for contacts with partial data.
• Best for: Individual reps and small teams that want month-to-month access from a browser extension.
• Where it falls short: Teams above 5 users must go through sales, CSV exports cost 1 credit per 25 rows, and per-user credit limits need the Scale plan.
• Read next: Lusha pricing · Scalelist vs Lusha · Lusha alternatives · ZoomInfo vs Lusha

7. UpLead

• What it is: UpLead is a B2B contact database that sells verified emails and mobile direct dials on monthly credit plans, where one credit covers one contact.
• Entry price: 99 USD a month (Essentials, 170 credits, 1 user). Free trial: 5 credits over 7 days (UpLead pricing page).
• How pricing works: Credits, 1 per contact, covering both the email and the mobile. Extra credits cost 0.60 USD on Essentials and 0.50 USD on Plus. Monthly plans have no contract; Professional is annual only.
• Mobile numbers: Yes, included in the 1 credit per contact: about 0.58 USD per contact on Essentials.
• Charged on a miss: No for emails that fail verification: UpLead’s API deducts a credit only when the email comes back “Valid” or “Accept All”.
• Best for: Small teams that want email and mobile in one simple per-contact price, month to month.
• Where it falls short: 1 user per plan below Professional. Buyer intent, full API access and bi-directional CRM sync are Professional only, which is billed yearly.
• Read next: UpLead pricing · Scalelist vs UpLead

8. Lead411

• What it is: Lead411 is a B2B contact database with verified emails, direct dials and Bombora intent data, sold on export-based plans.
• Entry price: 49 USD a month (Spark, 1,000 exports a month) or 490 USD a year (12,000 exports). Free trial: 50 exports over 7 days (Lead411 pricing page).
• How pricing works: Exports, not credits per data point. Unused exports roll over to the next billing cycle. Ignite starts at 150 USD a month and adds API access.
• Mobile numbers: Yes, included: every plan lists “Direct Phone Numbers Included”. On Spark that is about 5 cents per export.
• Charged on a miss: Not published.
• Best for: SMB outbound teams that export in volume and want direct phone numbers included on every plan, at about 5 cents an export on Spark.
• Where it falls short: Buyer intent and unlimited exports are annual only, the API starts on Ignite, and Lead411 does not say whether an export with no email or phone counts.
• Read next: Lead411 pricing

9. LeadIQ

• What it is: LeadIQ is a prospecting tool for sales development teams (Chrome extension, database, CRM enrichment and API) that captures verified emails and mobile numbers into Salesforce and sequencing tools.
• Entry price: 15 USD a month billed yearly (Pro, 2,400 credits a year, up to 5 users), or 20 USD billed monthly (200 credits a month). Free plan: 1 user and 50 credits (LeadIQ pricing page).
• How pricing works: One universal credit pool. An email costs 1 credit, a phone number 10, both together 11.
• Mobile numbers: Yes, 10 credits each: about 1.00 USD on Pro billed monthly and 0.75 USD billed yearly.
• Charged on a miss: No, per its MCP billing rules: addresses that fail verification “are not returned and cost nothing”. A returned work email is charged whatever its verification status.
• Best for: SDR teams that capture prospects while browsing and push them into Salesforce, Outreach or Salesloft.
• Where it falls short: Phone numbers are the expensive part at 10 credits. Pro covers up to 5 users; larger teams move to Enterprise, which is quote only. HubSpot connects through Workato.
• Read next: LeadIQ pricing · ZoomInfo vs LeadIQ

10. RocketReach

• What it is: RocketReach is a self-serve contact lookup tool that returns verified emails and, on higher plans, mobile and direct phone numbers.
• Entry price: 27 USD a month billed yearly (Essentials, 329 USD a year, email only), or 49 USD billed monthly. Phone numbers start on Pro at 69 USD a month billed yearly or 99 USD monthly (RocketReach pricing page).
• How pricing works: Per seat. Monthly plans cap lookups at 100, 250 or 1,000 a month; annual plans list unlimited lookups and cap exports at 1,200, 3,600 or 20,000 a year.
• Mobile numbers: Yes on Pro and Ultimate, inside the same lookup as the email. On Pro billed monthly that is about 0.40 USD per lookup.
• Charged on a miss: No. “A lookup is used if we find and verify email or phone, otherwise it is refunded.”
• Best for: Individuals and small teams that want a low annual price and no charge for contacts that are not found.
• Where it falls short: No phones on Essentials, pooled team credits need a custom plan from 6,000 USD a year, and email sending is capped at 500 a day.
• Read next: RocketReach pricing explained · RocketReach alternatives

11. Clay

• What it is: Clay is a GTM data and workflow platform that runs 150+ data providers, AI research agents and signals in one table, then syncs results to your CRM or sequencer.
• Entry price: 185 USD a month on Launch (15,000 actions plus 2,500 data credits), or 167 USD a month billed yearly. Free plan: 500 actions and 100 data credits a month, without phone enrichment (Clay pricing page).
• How pricing works: Two usage meters, Actions and Data Credits, with data credits from 0.05 USD each. The cost per contact depends on the providers you choose.
• Mobile numbers: Yes, through third-party providers, from Launch up. A fixed price is not published; Clay’s docs say “emails are cheap, phone numbers are expensive.”
• Charged on a miss: No. “If an enrichment returns no result, you’re not charged Data Credits or Actions.”
• Best for: GTM engineers who want to build multi-provider enrichment and signal workflows themselves.
• Where it falls short: Two meters to budget, CRM sync starts on Growth (495 USD a month billed monthly), and top-up credits cost a 30% premium.
• Read next: Clay pricing · Scalelist vs Clay · Clay alternatives · Clay vs ZoomInfo

Why Scalelist is the better fit for teams that call and email

Scalelist fits teams whose reps pick up the phone, because it prices the mobile number as the product and charges only when one is found. Here is the case, and where it stops.

Mobiles you pay for only when they are found

A mobile costs 20 credits, an email 1 and a lead 1, and a miss costs nothing. ZoomInfo does not publish whether a miss is charged. You also see how many people match your description before you spend a credit, so you can size a market for free.

Coverage we measured and published

We ran the same list of founders through 8 data providers in North America, EMEA, APAC and Latin America, and published the raw data in our B2B data provider comparison. Scalelist found a phone number for 87% of the North America list, 73% in EMEA, 75% in APAC and 85% in Latin America.

Apollo.io, the only tool on this page that was in the same test, found 50%, 63% and 8% (it was not tested in Latin America). It is our own test, not an independent study, so run 100 of your own contacts through your shortlist before you sign. Our provider test method shows how.

One sentence instead of a search form

You describe the audience, for example “Heads of Operations at US manufacturers with 200 to 1,000 employees”. The Scalelist Lead Finder shows what it understood (title, industry, location, company size) and how many people match. Then you export to CSV, push to HubSpot or send to lemlist, Instantly or Smartlead.

Leaving ZoomInfo with an export of names and companies? Upload the file to the Mobile Finder and pay 20 credits only for the mobiles it finds.

Where Scalelist is not the best choice

• Cheapest phone credit: on paper, Apollo (about 0.16 to 0.21 USD per number), Lead411 (phones bundled into a 5-cent export) and Lusha (0.47 to 0.62 USD) cost less per number than Scalelist’s 0.65 to 1.16 USD. Compare the cost per number that connects, not per credit.
• Intent and account scoring: Scalelist does not sell intent data. 6sense, Cognism Pro and Lead411’s annual plans do.
• One tool for everything: Scalelist has no sequencer or dialer. Apollo.io includes both.
• Security reviews: Scalelist operates under the GDPR and Singapore’s PDPA, with a Data Processing Agreement, Standard Contractual Clauses and a published sub-processor list. It holds no audited certification of the kind ZoomInfo and most tools on this page publish (SOC 2 Type II or ISO 27001), which some procurement teams require.
• Email-only volume: if you never call, email-only tools are cheaper per email; see our Hunter.io alternatives.

How to choose a ZoomInfo alternative

Choose a ZoomInfo alternative by the one job you used ZoomInfo for, then by how you want to pay for it.

1. List what your team used last quarter. Contacts, mobiles, intent, org charts, sequences, the dialer. Most teams use two or three of these.
2. Count mobiles and emails separately. A phone costs 5 to 20 times an email on most credit plans, so price your real mix.
3. Ask how a miss is billed. Get the answer in writing, in the vendor’s words.
4. Check seats, terms and expiry. Seat minimums, annual-only plans and credits that expire change the real price more than the list price. If you are new to this, read how credits and seats compare.
5. Test before you sign. Run the same 100 contacts through your top two or three tools and count connected calls, not returned numbers.
6. Get renewal terms upfront on quote-only tools. ZoomInfo itself notes that renewal pricing can increase.

For a side-by-side of the two tools on cost per contact, read Scalelist vs ZoomInfo.

ZoomInfo head-to-head comparisons

If you have narrowed it down to one alternative, these pages compare it with ZoomInfo field by field.

• ZoomInfo vs Apollo
• Cognism vs ZoomInfo
• ZoomInfo vs Lusha
• ZoomInfo vs LeadIQ
• Clay vs ZoomInfo
• ZoomInfo vs Crunchbase

For ZoomInfo itself, see our ZoomInfo review and ZoomInfo pricing.

New head-to-head: Kaspr vs ZoomInfo compares per-seat credits with a quoted annual contract.

FAQ

Who are ZoomInfo’s main competitors?

ZoomInfo’s main competitors are Apollo.io, Cognism, 6sense, Seamless.AI, Lusha, UpLead, Lead411, LeadIQ, RocketReach, Clay and Scalelist. Cognism, 6sense and Seamless.AI are closest to its quote-only model. Apollo.io competes on data plus sequences per seat. Lusha, UpLead, Lead411, LeadIQ and RocketReach are self-serve databases, and Scalelist charges only for the mobiles and emails it finds.

Is there a cheaper alternative to ZoomInfo?

Yes. ZoomInfo’s paid plans are quote-only, and Vendr reports a median contract of 33,500 USD. Most competitors publish far lower entry prices: LeadIQ from 15 USD a month billed yearly, RocketReach from 27 USD, Scalelist from 29 USD for 500 credits, Lusha from 37.45 USD and Lead411 from 49 USD for 1,000 exports. Cognism, 6sense and Seamless.AI are quote-only too.

Which ZoomInfo alternative is best for mobile numbers?

It depends on where you call. In our own benchmark of 8 providers across 4 regions, Scalelist found phone numbers for 87% of a North America list and 73% to 85% elsewhere, while Apollo.io found 50% in North America and 8% in APAC. The other tools here were not in that test, so run 100 of your own contacts through your shortlist.

What are sites like ZoomInfo?

Sites like ZoomInfo fall into three groups. Cognism, 6sense and Seamless.AI sell contact data on quotes, as ZoomInfo does. Apollo.io, Lusha, UpLead, Lead411, LeadIQ and RocketReach are contact databases with published prices you can buy by card. Clay connects data providers inside your own workflows, and Scalelist returns verified work emails and mobile numbers from a one-sentence description and charges only when they are found.

Which ZoomInfo alternative works month to month?

Apollo.io (Basic and Professional), Lusha, UpLead (Essentials and Plus), Lead411 (on some plans), LeadIQ (Pro), RocketReach, Clay and Scalelist all offer monthly billing. ZoomInfo says monthly billing is not standard for its paid plans, and Cognism, 6sense and Seamless.AI do not publish a monthly option.

Is Scalelist a good ZoomInfo alternative?

For contact data with mobile numbers, yes. Scalelist, an AI Lead Finder, returns verified work emails and mobile numbers from a one-sentence description, charges 20 credits per mobile and 1 per email only when found, and starts at 29 USD a month with no seats. It does not replace ZoomInfo’s intent data, sequences or dialer.

Sources

• ZoomInfo: How much does ZoomInfo cost (pricing article)
• ZoomInfo help center: Overview of credits
• ZoomInfo help center: ZoomInfo Lite credits explained
• ZoomInfo: Data
• ZoomInfo: Trust center
• Vendr: ZoomInfo pricing data
• Apollo.io: Pricing
• Apollo.io: How data requests work
• Apollo.io: API pricing
• Apollo.io: Security
• Cognism: Pricing
• Cognism: Compliance
• 6sense: Sales Intelligence pricing
• 6sense: Credits overview
• 6sense RevCity: Free plan discontinuation
• 6sense: Trust
• Seamless.AI: Pricing
• Seamless.AI: Credit and license types
• Seamless.AI: Integrations
• Seamless.AI: security certification announcement
• Lusha: Pricing
• Lusha: How credits are counted
• UpLead: Pricing
• UpLead: API documentation
• Lead411: Pricing
• LeadIQ: Pricing
• RocketReach: Pricing
• Clay: Pricing
• Clay University: Actions and data credits