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Apollo pricing in 2026: plans, credits and the real cost per contact

Apollo pricing starts at 49 USD per seat per month on annual billing, or 65 USD on monthly billing, for the Basic plan, as of September 2026. Professional costs 79 USD and Organization 119 USD per seat a month, and Organization is sold annually with a 3-seat minimum. Each seat comes with credits: an email costs 1 credit and a phone number costs 8.

That 8-to-1 ratio, the per-seat model and how often Apollo actually has the number decide what you really pay. This page covers all of it, with the math.

Prices checked on 27 September 2026 from each vendor’s own pricing page.

Apollo pricing at a glance (September 2026)

Apollo.io pricing is fully public: every self-serve price is on its pricing page, in USD, per seat. Credits are granted per seat: monthly plans grant them each month, annual plans grant the full year upfront.

Plan	Billed monthly	Billed annually	Credits per seat	Key limits
Free	0 USD	0 USD	75 a month (900 a year on the annual view)	2 sequences, 250 emails a day, 25-record selection
Basic	65 USD	49 USD a month	2,500 a month (30,000 a year upfront)	1 mailbox, 250 emails a day, US dialer
Professional	99 USD	79 USD a month	4,000 a month (48,000 a year upfront)	Unlimited sends, A/Z tests, 4,000 call-insight minutes
Organization	annual only	119 USD a month, min 3 seats	72,000 a year upfront	SSO, 12 intent topics, custom reports
Add-ons (Inbound, Advanced Dialer)	149 USD per team a month	119 USD per team a month	credit usage applies	Added in-app to a paid plan

Apollo pricing table: Free 0 USD, Basic 49 USD per seat a month annually or 65 monthly with 2,500 credits, Professional 79 or 99 USD, Organization 119 USD with 3 seats minimum — Every Apollo price is per seat, and so is every credit allowance: a team of 5 buys 5 seats and 5 allowances.

Apollo plans explained

Each Apollo plan adds sending and team features on top of the same data; the credit allowance per seat is what changes your data budget.

Entry plan: 0 USD

Apollo’s 0 USD plan (named Free on its pricing page) gives 75 credits per seat a month on the monthly view, or 900 a year granted monthly on the annual view.

Limits that matter: 2 sequences, CRM enrichment capped at 100 records a month, 25-record selection, 250 emails a day, and only Gmail accounts can connect for sending.
Who it fits: a founder testing Apollo’s data on 10 to 20 accounts before paying.

Basic: 49 USD a seat billed annually, 65 USD monthly

Basic is the entry paid plan, with 2,500 credits per seat a month (30,000 a year upfront on annual billing).

Included: unlimited sequences, multi-source enrichment, CSV, CRM and API enrichment, CRM integrations and a US dialer (dialer minutes use credits).
Limits that matter: 1 mailbox per user, 250 emails a day, 1,000-record selection.
Who it fits: a small team that mostly emails and reveals phone numbers selectively. Apollo’s trial plans include 100 credits.

Professional: 79 USD a seat billed annually, 99 USD monthly

Professional adds sending capacity and AI features, with 4,000 credits per seat a month (48,000 a year on annual). Apollo marks it as its most popular plan.

Included: A/Z testing, Agents, unlimited Google and Microsoft mailboxes plus 5 SMTP mailboxes per user, unlimited daily sends, 2,500-record selection, and call recordings with AI insights (4,000 minutes).
Who it fits: SDR teams that run most of their outbound inside Apollo.

Organization: 119 USD a seat, annual only, 3 seats minimum

Organization adds governance: 12 intent topics, SSO, custom reports and dashboards, a 10,000-record selection, 8,000 minutes of call insights and the option to use your own LLM API key. Each seat gets 72,000 credits a year upfront.

Minimum spend: 3 seats x 119 USD x 12 months = 4,284 USD a year.
Who it fits: larger teams that need SSO and reporting, not just more credits.

Add-ons: Inbound and Advanced Dialer

Each add-on costs 119 USD per team a month on annual billing or 149 USD monthly, labeled as introductory pricing. Inbound adds website visitor identification, form enrichment (credits apply) and a form builder. Advanced Dialer adds international, parallel and power dialing with local presence.

How Apollo credits work

An Apollo credit is spent when you access data for a net-new contact: 1 credit for a verified email and 8 credits for a phone number. Apollo says you are not charged when a source finds nothing.

Apollo credit costs: 1 credit per email, 8 credits per phone number, 2 credits per minute on the US dialer, 0 credits for HQ or corporate numbers — The 8-to-1 ratio is the number that decides your Apollo budget if your team calls.

Email: 1 credit, and Apollo charges for one verified email per contact even when it returns several.
Phone: 8 credits for a mobile, direct, home or other number. Company HQ and corporate numbers cost 0.
Dialer and AI: the US dialer uses 2 credits per minute, AI research 1 credit per run, and data enrichment 1 to 8 credits.
API: 1 credit for demographics or an email, plus 8 if a mobile number is returned, charged only when data is found.
Refunds: if an Apollo-verified email bounces within 30 days of the request and you sent it from Apollo, the credits come back next billing cycle. Credits for mobile numbers are never refunded.
Rollover: the pricing page does not publish a rollover rule for unused paid credits. See Do Apollo credits roll over? below.

Multi-source enrichment can cost more

Basic and higher plans can check connected third-party providers when Apollo’s own data has no answer. Apollo’s API pricing docs say a phone found this way typically uses 8 to 25 credits, some setups 45 or more, and some connected vendors charge per lookup even when nothing is found. Check those settings before you run a large list.

What one Apollo contact really costs

At list price, an Apollo email costs about 2 to 2.6 cents and a phone number about 16 to 21 cents, if you use every credit. The math is the price per seat divided by the credits per seat, then multiplied by 1 for an email or 8 for a phone.

Plan and billing	Price per credit	Per email	Per phone (8 credits)
Basic, monthly	65 / 2,500 = 2.6 cents	2.6 cents	20.8 cents
Basic, annual	588 / 30,000 = 1.96 cents	1.96 cents	15.7 cents
Professional, monthly	99 / 4,000 = 2.48 cents	2.48 cents	19.8 cents
Professional, annual	948 / 48,000 = 1.98 cents	1.98 cents	15.8 cents
Organization, annual	1,428 / 72,000 = 1.98 cents	1.98 cents	15.9 cents

Apollo cost per contact: an email costs 1.96 to 2.6 cents and a phone number 15.7 to 20.8 cents per seat, depending on plan and billing — At list price, an Apollo phone number costs about 16 to 21 cents, which is hard to beat if Apollo has the number.

The allowance runs out faster than it looks when you call. An SDR who reveals 15 phone numbers a day for 21 working days uses 15 x 21 x 8 = 2,520 credits, the entire monthly Basic allowance, before a single email.

What a team pays

Apollo prices every seat, so the bill follows headcount. A team of 5 on Basic annual pays 245 USD a month; the same team on Organization pays 595 USD.

Apollo seat math for 5 reps: Basic 245 USD a month annually or 325 monthly, Professional 395 or 495 USD, Organization 595 USD a month on annual billing — Apollo’s price grows with headcount, not usage, so light users cost as much as heavy ones.

Comparing Apollo with one specific vendor? ZoomInfo vs Apollo pricing sets Apollo’s seats against ZoomInfo’s quote-only contracts, and Apollo vs Lusha cost per phone compares two credit-based tools number by number.

Price per number vs numbers found

Apollo’s price per phone number is the lowest of the tools on this page. The open question is how often Apollo has the number for the people on your list.

Apollo pricing context: phone numbers found in our benchmark, Scalelist 87% vs Apollo 50% in North America, 73% vs 63% in EMEA, 75% vs 8% in APAC — Apollo’s phone numbers are cheap per credit, but on the same lists it returned a phone for fewer people, most of all in APAC.

In our 8-provider benchmark, run on the same founder lists, Apollo found a phone number for 50% of the North American list, 63% in EMEA and 8% in APAC. Scalelist found 87%, 73% and 75%. Apollo was not tested in Latin America. This is our own test, published with its raw data, so run yours on your own accounts too.

If Apollo covers your market, it is the cheaper way to buy phone numbers. If it leaves half your list without one, the low price per number does not help you call the other half.

Hidden Apollo costs and limits

Apollo’s list prices are real, but a few rules raise what a team actually spends.

Credits are per seat. Five reps means 5 seats and 5 separate allowances, whether each rep uses them or not.
Organization floor. 3 seats on annual billing, so at least 4,284 USD a year.
Phones cost 8 times more. A credit budget sized for emails covers 8 times fewer phone numbers.
No refunds on mobile credits. Bounce refunds apply only to verified emails sent from Apollo within 30 days.
Multi-source enrichment. Phones found through connected providers can cost 8 to 45+ credits, and some providers charge on a miss.
Add-ons. Inbound and Advanced Dialer cost 119 to 149 USD per team a month each.
Cancellation terms. Cancellations take effect at the end of the current term, and downgrades mid-term are not refunded.
Use limits. Apollo says its listed plans are for internal business use only.

Is Apollo worth it?

Apollo is worth it for small and mid-size teams that want data, sequences and a dialer in one per-seat tool and mostly sell into North America. It is a weaker buy when you need mobile numbers for most of a list, or when you already pay for a sequencer and dialer.

Apollo fits you if:

You want one tool for finding, emailing and calling, priced per rep.
Most of your outreach is email, and you reveal phone numbers selectively.
You sell mainly into North America or EMEA.
You want to start on a Free plan. Apollo states GDPR compliance and ISO 27001 certification on its security page.

Look elsewhere if:

You call into APAC, where Apollo found a phone number for 8% of our test list.
You need a mobile for most contacts on a list, not a sample.
You already run a sequencer and a dialer, so per-seat sending features go unused.
You have many occasional users, each of whom would need a paid seat.

For the full product view, read our Apollo.io review.

Cheaper or better-fit Apollo alternatives

Three tools publish prices you can compare with Apollo: Scalelist for mobiles charged only when found and no seats, Lusha for self-serve monthly plans, and RocketReach for flat lookups per seat. At list price, none of them beats Apollo per phone number.

Tool	Entry price	Email / phone cost	Charged on a miss	Contract
Scalelist	29 USD a month (500 credits)	1 credit / 20 credits	No, only when found	Monthly or yearly, no seats
Lusha	37.45 USD a month, billed yearly	1 credit / 5 credits	Partly (API: 1 credit minimum)	Monthly or yearly
RocketReach	27 USD a month, billed annually (email only)	1 lookup per contact; phones from Pro	No, lookup refunded	Monthly or annual, per seat
Apollo.io	49 USD per seat a month, billed annually	1 credit / 8 credits	No for Apollo’s own data	Monthly or annual; Organization needs 3 seats

Scalelist

What it is: Scalelist, an AI lead finder. You describe the people you want in one sentence and get them with verified work emails and mobile numbers.
Pricing: 29 USD a month for 500 credits up to 649 USD for 20,000 credits, no seats, 2 months free on yearly billing. See Scalelist credits and plans.
Mobile numbers: 20 credits per mobile found (0.65 to 1.16 USD by plan), 1 credit per email, 0 on a miss. Found a phone number for 87% of the North American benchmark list and 75% of the APAC list.
Best for: teams that need a mobile for most of a list, call outside North America, or already have a sequencer.
Where it falls short: 3 to 7 times Apollo’s list price per phone number, and no sequences or dialer.

Lusha

What it is: a self-serve contact data tool with a browser extension, an API and an MCP server.
Pricing: Starter is 37.45 USD a month billed yearly (49.90 USD monthly) for 400 credits a month. Full breakdown: Lusha plans and phone credits.
Mobile numbers: 5 credits per phone number, about 0.47 USD on Starter yearly. Lusha was not part of our benchmark.
Best for: individual reps and teams of up to 5 users who want the data without a sending platform.
Where it falls short: API requests cost at least 1 credit even when nothing is returned, and yearly credits reset at the end of the cycle.

RocketReach

What it is: a self-serve contact lookup tool sold per seat, with phone numbers on Pro and Ultimate.
Pricing: Essentials is 329 USD a year (email only); Pro, with phones, is 829 USD a year or 99 USD a month. Full breakdown: RocketReach plans and lookups.
Mobile numbers: no per-phone price; a Pro lookup costs 0.23 to 0.40 USD and counts whether it returns a phone or only an email.
Best for: individuals who want unlimited lookups on an annual plan and refunds on misses.
Where it falls short: annual plans cap exports, and team credit pools need a custom plan from 6,000 USD a year.

One practical setup uses both: Apollo for sequencing and cheap reveals, then a pay-per-found tool for the contacts Apollo returned without a phone. With the Scalelist Mobile Finder, those misses cost nothing unless a mobile comes back.

For the full shortlist, see our Apollo alternatives guide and the head-to-head Scalelist vs Apollo.io. Pricing an enterprise platform instead? Compare ZoomInfo pricing.

Send 20 contacts Apollo could not find a phone for through Scalelist, and pay only for the mobiles found.

Get 20 credits to test it

How to buy Apollo smart

The cheapest Apollo setup is the fewest seats that cover your real credit use. These steps apply Apollo’s published rules.

Start on Free. Test 25 records from your own market, including phone reveals.
Count phone credits, not contacts. Reps x phone reveals a day x 21 working days x 8 credits, against 2,500 (Basic) or 4,000 (Professional) per seat.
Go annual after a month. Annual saves about 25% on Basic (49 vs 65 USD) and 20% on Professional (79 vs 99 USD), but credits and payment come upfront.
Buy Organization for SSO and reporting, not credits. The 3-seat minimum makes it a governance purchase.
Check multi-source enrichment settings first. Decide which providers may run and what a phone may cost before a bulk job.
Measure coverage on your own list. Run 100 known contacts through Apollo and one other tool with our data provider bake-off method.

FAQ

How much does Apollo cost per month?

Apollo costs 49 USD per seat a month for Basic, 79 USD for Professional and 119 USD for Organization on annual billing. Monthly billing costs 65 USD for Basic and 99 USD for Professional; Organization is annual only with a 3-seat minimum. Apollo also lists a 0 USD plan with 75 credits per seat a month, 2 sequences, 250 emails a day and a 25-record selection, where only Gmail accounts can connect for sending.

Do Apollo credits roll over?

Apollo’s pricing page does not publish a rollover rule for paid credits. Credits are granted per seat: monthly plans grant them each month, and annual plans grant the full year upfront (30,000 credits per seat on Basic, 48,000 on Professional, 72,000 on Organization). Credits spent on mobile numbers are never refunded. If unused credits matter to you, ask Apollo for the rule in writing before you choose annual billing.

How much does an Apollo phone number cost?

An Apollo phone number costs 8 credits, against 1 credit for an email. At list price that is about 15.7 cents on Basic annual (49 USD a seat for 2,500 credits a month) and 20.8 cents on Basic monthly (65 USD for 2,500 credits), and about 16 to 20 cents on Professional and Organization. Company HQ and corporate numbers cost 0 credits. A phone found through Apollo’s multi-source enrichment typically uses 8 to 25 credits, and some setups 45 or more. Apollo does not refund credits spent on mobile numbers.

Does Apollo charge credits when it finds nothing?

Not for Apollo’s own data: Apollo says you are not charged when a source cannot find any data. Multi-source enrichment is different. Apollo’s API docs note that some connected vendors consume credits per lookup even when nothing is found, and a phone found that way can cost 8 to 25 credits or more.

What is the minimum number of seats on Apollo?

One seat on Free, Basic and Professional. The Organization plan needs at least 3 seats and is sold on annual billing only, so its minimum is 3 x 119 USD x 12 months, or 4,284 USD a year. Credits are granted per seat on every plan.

Is Apollo pricing cheaper on annual billing?

Yes. Basic drops from 65 to 49 USD per seat a month, about 25% less, and Professional from 99 to 79 USD, about 20% less. On annual plans the full year of credits is granted upfront, and cancellations take effect at the end of the term with no refunds for mid-term downgrades.

What is a cheaper alternative to Apollo?

Per phone number at list price, Apollo is already one of the cheapest tools. Alternatives win on other terms: Scalelist has no seats and charges only when a mobile is found, from 29 USD a month; Lusha offers self-serve monthly plans from 49.90 USD; RocketReach refunds lookups that find nothing. Our Apollo alternatives guide compares nine tools on the same fields.

Sources

Arnaud Renoux

Co-Founder at Scalelist