Apollo publishes real prices, which makes it one of the few tools in this category where the pricing page is the actual price. Paid plans run $49, $79 and $119 per user per month on annual billing, or roughly $59, $99 and $149 on monthly. The Organization tier carries a three-seat minimum, putting its true entry cost at $4,284 a year.
How much does Apollo.io cost in 2026?
| Plan | Annual (per user / month) | Monthly (per user / month) | Credits / user / year | Seat minimum |
|---|---|---|---|---|
| Free | $0 | $0 | ~900 per month | 1 |
| Basic | $49 | $59 | 30,000 | 1 |
| Professional | $79 | $99 | 48,000 | 1 |
| Organization | $119 | $149 | 72,000 | 3 |
Annual billing saves roughly 20 percent across every paid tier. On annual plans all credits are released up front for the year rather than resetting monthly.
The credit model is the real cost driver
Apollo runs a unified credit system, and the exchange rate is where budgets go wrong.
- A verified email costs 1 credit.
- A phone number costs 8 credits.
- Credits expire at the end of each billing cycle and do not roll over.
That eight-to-one ratio matters more than the headline price. A Basic seat with 30,000 credits a year sounds generous until you use it for phone data, at which point it is roughly 3,750 numbers, or about 15 a working day.
What is not in the sticker price
- The Organization three-seat minimum. You cannot buy a single Organization seat. At $119 per user per month on annual billing, entry is $357 a month or $4,284 a year.
- Credits do not roll over. Anything unused at the end of the cycle is gone.
- Monthly billing costs about 20 percent more than the annual rate shown on the pricing page.
- Unlimited is governed by a fair use policy. Apollo’s published policy caps non-paying accounts on unlimited plans at 10,000 credits per account per month, and paying accounts at the lesser of dollars-paid divided by $0.025, or one million credits a year.
- Advanced dialing is a separate add-on, not a tier inclusion.
What sits behind the Organization tier
Customizable reports and dashboards, single sign-on and advanced security configuration all require Organization, which is where the three-seat minimum bites. Teams that only need those governance features, rather than the extra credits, still pay for three seats to get them.
Cheaper alternatives to Apollo
| Tool | Entry price | Seat minimum | Credits roll over? |
|---|---|---|---|
| Scalelist | $29 / month for 500 credits | None | Yes, up to 2x monthly allowance |
| Lusha | $37.45 / month (annual) | 1 | Yes on monthly plans, up to 2x |
| Clay | $167 / month (annual) | None, seats unlimited | Data credits roll over up to 2x |
| RocketReach | ~$33 / month (annual) | 1 | No |
| Apollo.io | $49 / user / month (annual) | 1, or 3 on Organization | No |
What Scalelist costs, for comparison
Published on the pricing page, no sales call, no seat minimum. One credit finds a lead, one credit returns a verified email, twenty credits return a verified mobile number. You are only charged for what is actually found.
| Monthly credits | Price / month |
|---|---|
| 500 | $29 |
| 1,000 | $49 |
| 2,000 | $89 |
| 5,000 | $199 |
| 10,000 | $349 |
| 20,000 | $649 |
Annual billing is two months free. Above 20,000 credits a month it moves to a custom plan. Unused credits roll over up to twice your monthly allowance.
Frequently asked questions
How much does Apollo.io cost per month?
On annual billing, Apollo costs $49 per user per month for Basic, $79 for Professional and $119 for Organization. Monthly billing raises those to roughly $59, $99 and $149 per user.
Does Apollo have a free plan?
Yes. Apollo’s free tier includes roughly 900 credits a month and access to most core prospecting features. Trial plans of paid tiers include 50 credits and 5 mobile credits.
How many credits does a phone number cost in Apollo?
A phone number costs 8 credits and a verified email costs 1 credit. This ratio is the single most important number for budgeting Apollo, because a credit allowance that looks large for email work is eight times smaller for phone work.
Does Apollo require a minimum number of seats?
Basic and Professional can be bought as a single seat. Organization requires a minimum of three users, which makes its real entry cost $4,284 a year on annual billing.
Do Apollo credits roll over?
No. Credits expire at the end of each billing cycle and do not carry into the next one. On annual plans the full year of credits is released up front, so pacing is left to you.
What is the cheapest Apollo alternative?
Scalelist starts at $29 a month for 500 credits with no seat minimum and credits that roll over up to twice the monthly allowance. Lusha starts at $37.45 a month on annual billing.
Sources
Apollo’s published pricing page and its credits documentation, cross-checked against two independent 2026 pricing analyses. Apollo is one of the few vendors in this category whose listed prices match what small teams actually pay.
