Clay costs $167 a month for Launch and $446 a month for Growth on annual billing, or roughly $185 and $495 on monthly. Enterprise is custom, typically reported between $2,000 and $10,000 a month. The structural difference from everything else in this category: Clay does not charge per seat. Every plan includes unlimited users.
How much does Clay cost in 2026?
| Plan | Annual (per month) | Monthly | Actions / month | Data credits / month |
|---|---|---|---|---|
| Free | $0 | $0 | 500 | 100 |
| Launch | $167 | ~$185 | 15,000 | 2,500 |
| Growth | $446 | ~$495 | 40,000 | 6,000 |
| Enterprise | Custom | Custom | Custom | Custom |
Annual billing saves 10 percent. Seats are unlimited on every tier, which is why Clay’s headline price looks high next to per-seat tools and often is not once you have more than three or four people using it.
Clay changed its pricing model in March 2026
Clay moved from a single credit meter to two: Actions, which measure platform usage and enrichment execution, and Data credits, which cover data drawn from its provider marketplace. Under the newer model, actions are charged at roughly 15 percent of the cost of a credit, data costs on 70 or more enrichments dropped by about half, and the credit top-up premium fell from 50 percent to 30 percent.
If you are on a legacy plan you keep the old single-meter model, but new features released after February 2026, the ads integration and new provider integrations are not available on legacy plans. That trade-off is worth checking before you renew.
What is not in the sticker price
- Overages are not capped. Clay does not stop a workflow when credits run out, it bills the overage. Reported overage rates are roughly $0.03 per credit on Launch and $0.02 on Growth.
- Waterfall depth multiplies cost. Chaining several providers to lift match rates consumes credits per provider attempted, not per result found.
- CRM sync and the HTTP API sit on Growth. Launch does not include Salesforce or HubSpot auto-sync, or the ability to call an external API from a table.
- SSO and role-based access control are Enterprise only.
- Data credits roll over up to twice the monthly amount, which is more generous than most tools in this category.
Who Clay is genuinely cheaper for
Clay’s unlimited-seat model inverts the usual maths. A ten-person team on Apollo Professional costs $9,480 a year on annual billing. The same ten people on Clay Launch cost $2,004 a year plus whatever data they consume. If your team is large and your data volume is modest, Clay is the cheaper option. If you are one person pulling high volume, the per-seat tools usually win.
Cheaper alternatives to Clay
| Tool | Entry price | Seat model | Best when |
|---|---|---|---|
| Scalelist | $29 / month for 500 credits | No seat charge | You want leads and verified contact data without building a workflow |
| Apollo.io | $49 / user / month (annual) | Per seat | Small team, all-in-one prospecting and sequencing |
| Lusha | $37.45 / month (annual) | Per seat bundle | Browser-extension workflows |
| RocketReach | ~$33 / month (annual) | Per seat | Email-only lookup at low volume |
| Clay | $167 / month (annual) | Unlimited seats | Large team, complex multi-provider enrichment |
What Scalelist costs, for comparison
Published on the pricing page, no sales call, no seat minimum. One credit finds a lead, one credit returns a verified email, twenty credits return a verified mobile number. You are only charged for what is actually found.
| Monthly credits | Price / month |
|---|---|
| 500 | $29 |
| 1,000 | $49 |
| 2,000 | $89 |
| 5,000 | $199 |
| 10,000 | $349 |
| 20,000 | $649 |
Annual billing is two months free. Above 20,000 credits a month it moves to a custom plan. Unused credits roll over up to twice your monthly allowance.
Frequently asked questions
How much does Clay cost per month?
Clay costs $167 a month for Launch and $446 a month for Growth on annual billing. On monthly billing those rise to roughly $185 and $495. Annual billing saves 10 percent. Enterprise is custom, typically reported between $2,000 and $10,000 a month.
Does Clay charge per user?
No. Every Clay plan includes unlimited seats. This is the main structural difference between Clay and per-seat tools like Apollo, Lusha and RocketReach, and it is why Clay often works out cheaper for larger teams despite the higher headline price.
What is the difference between actions and data credits in Clay?
Actions measure platform usage such as running enrichments and executing workflows. Data credits cover data pulled from Clay’s provider marketplace. Clay introduced this two-meter model in March 2026. Actions are charged at roughly 15 percent of the cost of a credit.
Do Clay credits roll over?
Data credits roll over up to twice your monthly allowance. Unused capacity beyond that cap does not accumulate.
What happens if I run out of Clay credits?
Clay does not stop your workflows. It bills the overage at roughly $0.03 per credit on Launch and $0.02 on Growth, charged at the end of the month. If you are consistently in overage, moving up a plan is usually cheaper than paying the per-credit rate.
Is Clay worth it compared to buying data directly?
Clay is an orchestration layer, so you are paying for the workflow engine as well as the data. If you need multi-provider waterfalls, CRM sync logic and conditional enrichment, that is what you are buying. If you simply need verified emails and mobile numbers from a plain-English request, a direct provider is cheaper.
Sources
Clay’s published pricing page and its legacy-plans documentation, cross-checked against two independent 2026 pricing analyses. Clay publishes real prices for Free, Launch and Growth.
